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Synchronization of special offers with website and social media

Purpose

1.1. Automate synchronization of special restaurant offers across the website and all social media accounts for consistent, timely, and engaging marketing.
1.2. Automates the dissemination of offer details, images, and promotional terms to prevent discrepancies and manual updates.
1.3. Enables automated scheduling, updating, and removal of offers as they expire or change.
1.4. Integrates automated posting, media, and localized messages to maximize audience reach and engagement across platforms.

Trigger Conditions

2.1. New special offer created in restaurant CMS/POS.
2.2. Offer details updated or extended in the menu manager or marketing calendar.
2.3. Scheduled time for publishing or removing an offer reached.
2.4. Manual trigger by marketing staff to immediately publish an urgent special.

Platform Variants

3.1. Facebook Pages API
• Feature: automate publishing/updating of posts.
• Sample: POST to /page-id/feed with message and media fields.
3.2. Instagram Graph API
• Feature: automate photo/video posting and story updates.
• Sample: POST to /user-id/media + /user-id/media_publish.
3.3. Twitter (X) API v2
• Feature: automate tweets with offer details, images, hashtags.
• Sample: POST /2/tweets with text/media keys.
3.4. LinkedIn Marketing API
• Feature: automate direct company page updates and sponsored content.
• Sample: POST /ugcPosts with offer text and media links.
3.5. WordPress REST API
• Feature: automate creation and update of website offers/posts.
• Sample: POST /wp/v2/posts with content and custom fields.
3.6. Shopify API
• Feature: automate site banners and shop updates for available specials.
• Sample: PUT /admin/api/offers.json with JSON body.
3.7. Google My Business API
• Feature: automate Google listing updates with time-bound offers.
• Sample: POST /locations/{locationId}/localPosts.
3.8. WhatsApp Business Cloud API
• Feature: automated broadcast of offers to customer lists.
• Sample: POST /v1/messages with message and media data.
3.9. Mailchimp API
• Feature: automate email newsletters featuring new or expiring offers.
• Sample: POST /campaigns with segment, subject, and content info.
3.10. Pinterest API
• Feature: automate pinning promotional offer images and descriptions.
• Sample: POST /pins to the offer board.
3.11. Telegram Bot API
• Feature: automates offers in broadcast channels or groups.
• Sample: sendMessage with offer text/media URL.
3.12. Slack API
• Feature: automate channel announcements for exclusive specials.
• Sample: chat.postMessage with formatted text and images.
3.13. TikTok for Developers API
• Feature: automate video post scheduling or instant uploads.
• Sample: POST /video/publish or schedule.
3.14. Yelp Fusion API
• Feature: automate scheduled offer updates in the business dashboard.
• Sample: PUT /businesses/{id}/specials.
3.15. Zapier Webhooks
• Feature: automate cross-platform triggers and offer propagation.
• Sample: POST to webhook URLs with all offer payloads.
3.16. Buffer API
• Feature: automate queued posting to multiple socials in sync.
• Sample: POST /updates with text, media, and scheduling fields.
3.17. Telegram Bot API
• Feature: automate group announcement of timed promotions.
• Sample: sendPhoto or sendMessage with scheduling.
3.18. Viber API
• Feature: automate conversational offers or broadcast messages.
• Sample: POST /pa/send_message with tracking data.
3.19. Discord Webhook API
• Feature: automate offer announcements in server channels.
• Sample: POST /webhooks/{webhook.id} with embed offer.
3.20. Trello API
• Feature: automate marketing board cards for offer campaigns.
• Sample: POST /cards with details, deadlines, and resources.
3.21. Google Sheets API
• Feature: automate population of an offer tracking sheet for marketing teams.
• Sample: append/update rows for offer status control.
3.22. Outlook 365 API
• Feature: automate scheduled emails to VIP customer lists for exclusive offers.
• Sample: POST /me/sendMail with offer flyers.

Benefits

4.1. Fully automates cross-channel offer synchronization to save manual labor.
4.2. Minimized delays for offer go-live and removal, enabling automated real-time marketing.
4.3. Prevents inconsistent details and errors by automating every publication step.
4.4. Allows for automated measuring of reach, customer engagement, and campaign effectiveness.
4.5. Supports advanced automating logic such as geo-targeting, time-zones, and offer segmentation for maximized impact.
4.6. Automates the full marketing lifecycle, from offer creation, multi-platform publishing, updates, reminders, and expiration.

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