Real-time publishing of sales or “happy hour” offers

Purpose

1.1. Automate real-time publishing of sales or “happy hour” offers to maximize customer engagement and attendance at critical sales periods.
1.2. Automate the synchronized announcement of time-sensitive promotions across all touchpoints for the beer hall, leveraging instant updates to boost foot traffic and brand buzz.
1.3. Automating proactive outreach for limited-time deals, fostering urgency and impulsive buying from both new and returning patrons.

Trigger Conditions

2.1. Scheduled times for daily/weekly “happy hour” deals.
2.2. Manual activation by bar staff for unscheduled flash promotions.
2.3. Integration with POS for real-time inventory or sales milestones (e.g., “keg nearly empty” event).

Platform Variants

3.1. Facebook Pages API
• Feature: Automated scheduled post; configure access token, set post message, schedule time.
3.2. Instagram Graph API
• Feature: Automate direct posting to feed/stories; set image/video, message, publishing time via `POST /media_publish`.
3.3. Twitter API v2
• Feature: Automated tweet trigger; configure OAuth2, compose tweet body, schedule via job.
3.4. WhatsApp Business API
• Feature: Automated broadcast; set recipient group, message template, and trigger via webhook.
3.5. Twilio Programmable SMS
• Feature: Automate SMS to contact list; configure API key, recipients, message body.
3.6. Telegram Bot API
• Feature: Automated channel/group message; set bot token, group/channel ID, content.
3.7. Mailchimp API
• Feature: Automated campaign sender; set up segment, load offer HTML, trigger send-campaign endpoint.
3.8. SendGrid API
• Feature: Automate one-off promotional blasts; configure API key, email subject, content, recipient list.
3.9. Slack Incoming Webhooks
• Feature: Post automated alerts to staff/customers; set webhook URL, message structure.
3.10. Discord Webhooks
• Feature: Automated promotional post in server channels; configure channel webhook, message JSON.
3.11. Google My Business API
• Feature: Automated update of offers; POST to `localPosts` endpoint with offer formatting.
3.12. Yelp Fusion API
• Feature: Automated message/review responses highlighting offers; configure business access, post endpoint.
3.13. Viber Business Messages API
• Feature: Automated push notification; set ID, audience, template, and trigger via scheduler.
3.14. LinkedIn Marketing API
• Feature: Automated post to beer hall’s page; set permissions, post content JSON, schedule.
3.15. Buffer Publish API
• Feature: Schedule automated campaign across multiple channels; authenticate, set message, queue time.
3.16. Hootsuite API
• Feature: Automate posting/delivery; load accounts, set offer post, configure auto-publish timer.
3.17. Pinterest Ads API
• Feature: Automated pin of promotional graphics; configure board, image URL, offer text, schedule pin.
3.18. Zapier Webhooks
• Feature: Trigger custom workflow automating offer sharing; consume webhook, distribute across platforms.
3.19. Microsoft Teams API
• Feature: Automated channel post for internal comms; set bearer token, channel ID, offer message payload.
3.20. Shopify Admin API
• Feature: Automatedly update storefront banner/offers; access store, POST deals to theme sections.

Benefits

4.1. Instant, consistent automated messaging creates omnichannel presence and engagement.
4.2. Automation eliminates manual errors or delays, maximizing responsiveness.
4.3. Automator functions ensure offers reach audiences at optimal times, improving redemption rates.
4.4. Automated workflows amplify reach and enable real-time campaign iterations based on analytics.
4.5. All platform integrations enable automatable expansion, supporting future campaign scaling.