Marketing & Social MediaPurpose
1.2. Automate real-time performance tracking to optimize budget allocation, campaign scheduling, and audience targeting.
1.3. Automator tools identify top-performing social posts and ads, automating reporting and recommendations for ongoing improvements.
Trigger Conditions
2.2. Event-based: Trigger automation for analytics upon campaign launch, post publishing, or upon receiving new engagement data.
2.3. Webhook/API-based: Automatable triggers from marketing or social platforms signaling campaign status updates.
Platform Variants
3.1. Facebook Graph API
• Feature/Setting: Automates fetching ad metrics (impressions, clicks, CTR) via /insights endpoint; configure access tokens and ad account IDs.
3.2. Google Analytics Data API
• Feature/Setting: Automate aggregation of traffic, goal completions, and source/medium for marketing UTM campaigns; set up automated queries with custom filters.
3.3. Instagram Graph API
• Feature/Setting: Scheduled automation to pull post and Story metrics (reach, saves, shares); configure media IDs for automating metric retrieval.
3.4. Twitter API (now X API)
• Feature/Setting: Automates extraction of tweet engagement stats and hashtag analytics; configure automator to poll /2/tweets and /2/tweets/counts endpoints.
3.5. LinkedIn Marketing Developer Platform
• Feature/Setting: Automate campaign analytics sync (clicks, followers, conversion); setup application registration and account-specific API endpoints.
3.6. YouTube Data API
• Feature/Setting: Automates pulling channel/video engagement, audience retention; configure API key and automate /videos and /reports collection.
3.7. TikTok For Business API
• Feature/Setting: Automates KPIs from ad groups and creatives; set advertiser ID and automate campaign reporting endpoints.
3.8. Snapchat Marketing API
• Feature/Setting: Automated pulling of campaign insights; set up business account and automate metric sync jobs.
3.9. Pinterest API
• Feature/Setting: Automates analytics extraction on pins/campaigns; configure boards and ad account for automated pulling.
3.10. HubSpot Marketing API
• Feature/Setting: Automate campaign and email analytics (opens, clicks, conversion); connect portal and automate batch metric pulling.
3.11. Mailchimp Analytics API
• Feature/Setting: Automates fetching of email campaign data (open rate, click-through rate, bounces); configure API key and audience ID for schedulers.
3.12. Klaviyo API
• Feature/Setting: Automates collecting flows and campaign engagement stats; set up automated requests to /metrics and /campaigns endpoints.
3.13. Google Ads API
• Feature/Setting: Automatedly fetch ad group performance, conversion data; configure customer ID and OAuth credentials for automation.
3.14. SEMrush API
• Feature/Setting: Automates pulling competitor and keyword campaign metrics; set API key and automate scheduled reports.
3.15. Hootsuite APIs
• Feature/Setting: Automate aggregation of social analytics across managed channels; configure automator for account and network integration.
3.16. Buffer API
• Feature/Setting: Automates collection of cross-platform social metrics; set up automated queries per connected profile.
3.17. Salesforce Marketing Cloud API
• Feature/Setting: Automating extraction of campaign journey analytics (opens, bounces, leads); configure connected app for data fetch automation.
3.18. Adobe Analytics API
• Feature/Setting: Automates pulling site and campaign analytics (traffic, engagement, conversion); set endpoint for scheduled sync.
3.19. ActiveCampaign API
• Feature/Setting: Automate pulling campaign performance, automation stats; set up API key and endpoint automation.
3.20. Zoho Campaigns API
• Feature/Setting: Automates retrieval of campaign engagement (clicks, unsubscribes); configure sender details and automation intervals.
3.21. Power BI REST API
• Feature/Setting: Automates dashboard updates from marketing data streams; configure dataset and refresh settings for automated visualization.
3.22. Tableau REST API
• Feature/Setting: Automates pushing processed campaign data and refreshing visual analytics; set project and schedule automation.
Benefits
4.2. Automating analytics enables faster campaign optimization for maximized ROI.
4.3. Automated analytics delivery drives real-time decision-making for café marketing teams.
4.4. Automation of data flows ensures consistency and enables scalable marketing efforts.
4.5. Automatable tracking of KPIs allows early detection of successful tactics and underperforming channels, automatedly supporting growth.