Social media engagement notifications

Purpose

1.1. Automate the process of notifying staff or managers in real-time when customers engage with the chocolate café’s social content across multiple channels, ensuring immediate response and proactive communication.
1.2. Enables automated engagement for improved customer relationship management, brand loyalty, and increased repeat patronage by systematically tracking every social media interaction.
1.3. Allows automating sentiment-based routing—for example, alerting management only if negative reviews are detected, or triggering automated loyalty rewards for positive mentions.

Trigger Conditions

2.1. Automated trigger on new comments, direct messages, shares, or mentions on Facebook, Instagram, Twitter, TikTok, and LinkedIn related to the chocolate café.
2.2. Automator triggers on specific keywords (e.g., “delicious”, “complaint”, “love your mocha”) in social posts or reviews.
2.3. Automatedly monitor for tags of location or café products, or automating triggers for check-ins, photos, or story mentions, and automates notifications when user engagement exceeds specified volume thresholds.

Platform Variants

3.1. Facebook Graph API
• Feature/Setting: Automate subscription to Page events (comments, private messages, mentions); sample config: webhook for “feed” and “mentions”.
3.2. Instagram Graph API
• Feature/Setting: Automated webhook for new comments, story mentions, and DMs; configure Instagram Business Account subscription.
3.3. Twitter API v2 (X)
• Feature/Setting: Automate filtered stream with automatable rules for keywords and mentions; reply and like events.
3.4. LinkedIn Marketing API
• Feature/Setting: Automating organization page monitoring, notifications for reactions, comments, and shares using the “Organization Social Actions” endpoint.
3.5. TikTok for Developers
• Feature/Setting: Webhook subscription for new comments/mentions on videos and hashtag monitoring automation.
3.6. Zapier
• Feature/Setting: Automated social trigger connections (Instagram, Facebook Pages, Twitter) to downstream notifications or CRM automator.
3.7. Slack
• Feature/Setting: API “chat.postMessage” or webhook to automate alerting staff in real time for each social engagement.
3.8. Microsoft Teams
• Feature/Setting: Incoming Webhook automation; automates post of team notifications for specific social media actions using custom connector.
3.9. Discord Webhooks
• Feature/Setting: Automatedly send event-based alerts into staff Discord channels for comment/mention events.
3.10. Twilio SMS
• Feature/Setting: Automator sends SMS notification to manager or marketing team triggered by high-priority engagement using Messaging API.
3.11. WhatsApp Business API
• Feature/Setting: Automated notification delivery of social activity summaries to store manager’s WhatsApp using Message Templates.
3.12. SendGrid
• Feature/Setting: Automated sending of detailed engagement digest emails to staff via SendGrid “mail/send” API.
3.13. Gmail API
• Feature/Setting: Automated “watch” for social channel notifications and instant email summaries to designated inbox.
3.14. Trello
• Feature/Setting: Automatedly create Trello card with social comment/mention for quick follow-up actions using Trello API “POST /cards”.
3.15. HubSpot
• Feature/Setting: Automates logging of customer engagements in CRM using “Engagements API”.
3.16. Salesforce
• Feature/Setting: Automated Social Studio triggers, log interactions as Cases or Tasks using REST API.
3.17. Pipedrive
• Feature/Setting: Automates creation of follow-up activities on social interactions using “Activities” endpoint.
3.18. Monday.com
• Feature/Setting: Automatedly generate board updates for new engagement, using “Create Update” API.
3.19. ClickUp
• Feature/Setting: Automatedly add a task for social response using “Create Task” endpoint.
3.20. Freshdesk
• Feature/Setting: Automated creation of support ticket in Freshdesk with the content of mention or comment using “Create Ticket” API.
3.21. Mailchimp
• Feature/Setting: Trigger automated email campaigns based on social engagement milestones (e.g., special offer on 100th mention) using “Automations” trigger.
3.22. Intercom
• Feature/Setting: Automatedly send direct response or routing to team inbox on receiving social media DMs.

Benefits

4.1. Automates real-time notification flow, ensuring no customer comment or query is missed.
4.2. Accelerates response time via automation, improving social engagement and customer satisfaction.
4.3. Enables automatable workflow integration between marketing, customer service, and operations teams.
4.4. Centralizes social media channels into unified automator dashboard for the chocolate café’s staff.
4.5. Increases productivity by automating repetitive engagement monitoring, enabling focus on high-impact customer interactions.
4.6. Provides automation-driven analytics on engagement volume, sentiment trends, and response times for process optimization.