Marketing & Social MediaPurpose
1.2. Automating this enables coffee stands to increase brand trust, drive engagement, and showcase authentic experiences, which automates word-of-mouth marketing and boosts social proof for both local and online customers.
1.3. Automatedly ensures regular influx and instant display of fresh customer content on digital menus, websites, social, and in-store screens for robust marketing and retention.
Trigger Conditions
2.2. Direct submission of photos, reviews, or testimonials to kiosk or web portal.
2.3. Use of a predefined hashtag relevant to the coffee brand or campaign on any supported platform.
2.4. Automated detection of new reviews or ratings on third-party sites (Google, Yelp, TripAdvisor, etc.).
2.5. SMS or WhatsApp messages received with attached images or text mentioning the brand.
Platform Variants
• Feature/Setting: Graph API "Hashtag Search" with webhook for tagged posts, automating pull of new UGC.
3.2. Facebook
• Feature/Setting: Pages API "Posts" endpoint for page mentions, automating media and comment extraction.
3.3. Twitter (X)
• Feature/Setting: v2 API "Filtered Stream" for brand or hashtag mentions to automate content ingestion.
3.4. TikTok
• Feature/Setting: Public Content API "Video List by Hashtag" to automatedly monitor new related videos.
3.5. Google My Business
• Feature/Setting: API "Reviews" endpoint, automating intake and moderation of customer reviews.
3.6. Yelp
• Feature/Setting: Business API "Reviews" resource for automated review retrieval and summary.
3.7. TripAdvisor
• Feature/Setting: Partner Content API "Review Feed" for automating review collection.
3.8. Reddit
• Feature/Setting: Reddit API's "Search" endpoint for automating UGC mentions in relevant subreddits.
3.9. WhatsApp
• Feature/Setting: Business API "Webhooks" and "Media" endpoints, automating extraction of inbound messages/images.
3.10. SMS (Twilio)
• Feature/Setting: Messaging webhook, automatically forwarding messages with images/content to moderation.
3.11. Slack
• Feature/Setting: Events API "App Mentions" to automate rich media post captures from internal staff.
3.12. Discord
• Feature/Setting: Gateway Event "MESSAGE_CREATE" for automating image and text content submissions.
3.13. SendGrid
• Feature/Setting: Inbound Parse Webhook for email submissions, automating parsing and content extraction.
3.14. Typeform
• Feature/Setting: Responses API webhook for automating new survey responses with UGC.
3.15. Google Forms
• Feature/Setting: Apps Script "onFormSubmit" trigger, automating form submissions with attachments.
3.16. Shopify
• Feature/Setting: Storefront API for automated pulling of product reviews and photo uploads.
3.17. WordPress
• Feature/Setting: REST API "Comments" endpoint, automating review moderation and publication.
3.18. YouTube
• Feature/Setting: Data API "Search" endpoint filtered by channel/hashtag, automating video UGC collection.
3.19. Pinterest
• Feature/Setting: Content API for automating fetches of pin activity tagged with the brand or campaign hashtag.
3.20. Zapier Webhooks
• Feature/Setting: "Catch Hook," automating aggregation of custom UGC submission endpoints from proprietary apps.
3.21. Microsoft Teams
• Feature/Setting: Webhook or Graph API for automating capture of shared customer feedback or images in channels.
Benefits
4.2. Accelerates social proof building by automatedly displaying fresh UGC in real time.
4.3. Eliminates manual monitoring and content gathering, reducing overhead.
4.4. Supports omni-channel content curation, automating its repurposing across multiple touchpoints.
4.5. Increases brand reach and engagement by automating publication and resharing cycles.
4.6. Enhances content moderation controls, minimizing risk and automating compliance.