Automated re-engagement for inactive customers

Purpose

1.1. Automate re-engagement for inactive customers in a comic cafe to increase repeat visits, customer lifetime value, and brand affinity.
1.2. Automatedly deliver personalized offers, event invites, and content through multichannel campaigns to win back lapsed comic fan patrons.
1.3. Automating targeted outreach based on inactivity duration, preferences, and past purchase or café interaction data.

Trigger Conditions

2.1. Last visit or purchase date exceeds set inactivity threshold (e.g., 30/60/90 days).
2.2. Customer opted-in for communications and contact method validated.
2.3. Loyalty points expired or dropping below a set value triggers re-engagement automation.
2.4. Behavior triggers—e.g., customer viewed menu/event online but did not book.
2.5. Automated data sync confirms no recent engagement.

Platform Variants

3.1. Twilio SMS
- Feature: Programmable Messaging — configure to send automated, personalized SMS on inactivity trigger.
- Setting: Use 'Message Scheduling' with dynamic message templates and recipient list.

3.2. SendGrid
- Feature: Marketing Campaigns API — automate email drip to inactive segments.
- Setting: “Contacts” and “Automated Campaigns” with re-engagement content.

3.3. HubSpot
- Feature: Workflows — automate outbound email, SMS or WhatsApp based on customer activity properties.
- Setting: Trigger 'Branch If Last Visit > X Days' and use email/SMS actions.

3.4. Mailchimp
- Feature: Customer Journey Builder — build automated paths for lapsed customers.
- Setting: 'Last opened/clicked', auto-send incentive emails.

3.5. Zendesk
- Feature: Triggers — automate ticket creation for outreach follow-up.
- Setting: 'Customer Status Dormant', generate support follow-up.

3.6. Salesforce Marketing Cloud
- Feature: Journey Builder — automate omnichannel journey for dormant contacts.
- Setting: Entry event: “No Activity in X Days”.

3.7. Klaviyo
- Feature: Flows — automate win-back emails/SMS to inactive profiles.
- Setting: Trigger: 'Hasn't purchased in 30 days'.

3.8. ActiveCampaign
- Feature: Automations — set automated actions for inactive tags.
- Setting: 'If Tag: Inactive' then send personalized campaign.

3.9. MoEngage
- Feature: Flows & Smart Triggers — automate push, SMS, WhatsApp to lapsed users.
- Setting: Inactivity Segment + Content Block.

3.10. Intercom
- Feature: Outbound Messages — automate chat/email prompts for inactive users.
- Setting: User inactivity criteria, auto-trigger.

3.11. Braze
- Feature: Canvases — automate multichannel win-back campaigns.
- Setting: Audience filter — 'Last Used > X'.

3.12. Omnisend
- Feature: Automation workflows for email/SMS — reactivate inactive list segments.
- Setting: Trigger: 'No activity since…', send sequence.

3.13. Slack
- Feature: Incoming Webhooks — automate staff alerts for VIP customer inactivity.
- Setting: Automated post with customer info.

3.14. Zapier
- Feature: Multi-app automation — link qualifying event (inactivity) to actions (email/SMS etc.).
- Setting: Trigger: New row in 'dormant customers', Action: send campaign.

3.15. Google Sheets
- Feature: Script Automation — identify inactivity via formulas, trigger webhook for campaign.
- Setting: 'Last Visit' column, automatedly flag for outreach.

3.16. Facebook/Instagram Messenger APIs
- Feature: Automated chat messages reactivating users via bot flows.
- Setting: Trigger based on inactivity, send image/GIF offer.

3.17. CallRail
- Feature: Automated Call Scheduling — schedule win-back calls to lapsed patrons.
- Setting: API triggers after inactivity detected.

3.18. Viber Business Messages
- Feature: Automated promo messaging to inactive segment.
- Setting: Upload list/API-triggered campaign.

3.19. WhatsApp Business API
- Feature: Automated template messaging for win-back incentives.
- Setting: Inactivity-synced customer list, timed template send.

3.20. LoyaltyLion
- Feature: Triggers & Actions — automate points bonus or incentive for returning after inactivity.
- Setting: Define 'Dormant' segment and automatedly issue point boost.

Benefits

4.1. Automatedly revives customer interest and increases visit frequency.
4.2. Reduces manual efforts with seamless automation across SMS, email, chat, and calls.
4.3. Maintains database hygiene and maximizes ROI on marketing.
4.4. Enables experimentation via multichannel, personalized automated messaging.
4.5. Provides measurable uplift in customer retention via consistent, automatable nurturing.