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Collection and segmentation of leads from web forms

Purpose

1.1. Automate the collection of customer leads from all web forms on the cosplay café site and landing pages.
1.2. Automate segmentation of leads into specific marketing lists based on customer interests, website behavior, cosplay character preferences, event attendance, and engagement history.
1.3. Enable automated routing, campaign personalization, and follow-up automations across marketing and social media platforms, maximizing conversions and repeat visits.
1.4. Automatedly prepare lead data for further analytics, reporting, and integration into sales pipelines, loyalty programs, and CRM systems for the food & beverage/cosplay café sector.

Trigger Conditions

2.1. Automated submission of web forms capturing customer data on cosplay café website, pop-ups, or landing pages.
2.2. Event-based triggers such as coupon downloads, reservation requests, cosplay event sign-ups, or fan club enrollments.
2.3. Automated triggers for social media lead form submissions (Facebook Lead Ads, Instagram Forms, TikTok Lead Gen).
2.4. Automated batch import of CSV or Google Sheets containing new lead lists from manual promotions.
2.5. Automated processing after third-party contest/giveaway form submissions.

Platform Variants

3.1. Typeform
• Feature/Setting: webhook URL for automated lead data delivery on form submission.
3.2. Google Forms
• Feature/Setting: automate form response capture to Google Sheets via form settings, then integrate with Sheets API for lead processing.
3.3. Gravity Forms (WordPress)
• Feature/Setting: activate webhook add-on to automate sending entries to remote endpoints.
3.4. Facebook Lead Ads
• Feature/Setting: automate lead collection via Facebook Graph API and assign segmentation tags by campaign.
3.5. HubSpot Forms
• Feature/Setting: use HubSpot Forms API for automated lead entry; configure property-based workflows for segmentation.
3.6. Mailchimp
• Feature/Setting: automate list management with Mailchimp API for new sign-ups and segmentation by tags.
3.7. ActiveCampaign
• Feature/Setting: automate lead entry via API and segment contacts using automated lists/fields.
3.8. Salesforce
• Feature/Setting: automate lead intake with Web-To-Lead and REST API for custom segmentation rules.
3.9. Zoho CRM
• Feature/Setting: automate lead collection via Zoho Forms and automate segmentation through sync rules.
3.10. Airtable
• Feature/Setting: automate new record creation via Airtable API and trigger segmentation views.
3.11. Jotform
• Feature/Setting: use webhook integration to automate sending responses for segmentation.
3.12. Sendinblue (Brevo)
• Feature/Setting: automate contact list via API, segment leads using attributes and workflows.
3.13. Intercom
• Feature/Setting: automate lead insertion via API, trigger segments by conversation tag.
3.14. Klaviyo
• Feature/Setting: automate lead sync via API, use segment builder for automated campaigns.
3.15. Constant Contact
• Feature/Setting: automate new leads with API, configure segmentation using tags.
3.16. Pipedrive
• Feature/Setting: automate lead intake and segmentation pipelines via API.
3.17. Microsoft Dynamics 365
• Feature/Setting: automate lead collection via Dynamics Web API, tagging with custom fields.
3.18. Slack
• Feature/Setting: automate notifications and lead assignments in Slack channels via Incoming Webhooks API.
3.19. Notion
• Feature/Setting: automate creation of new contact database items via Notion API for segmentation use.
3.20. Trello
• Feature/Setting: automate new card creation per lead and automate board categorization by lead status with API.

Benefits

4.1. Automates manual data entry, saving staff time at cosplay café front and digital channels.
4.2. Automator updates and segments leads in real time for targeted promotions and event notifications.
4.3. Automated lead scoring and tracking enables priority handling of high-value café customers or “super fans.”
4.4. Enhances marketing automation with refined audience targeting, driving higher campaign ROI.
4.5. Automating multi-platform workflow reduces errors and ensures consistent customer experience.
4.6. Automatedly ensures compliance with privacy laws through auditable, centralized lead handling.
4.7. Automation allows scalable lead management even as café visitor numbers grow or during special cosplay events.

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