Marketing & Social MediaPurpose
1. Automate the delivery of promotional campaigns from a creperie to customer email lists and SMS subscribers, maximizing engagement and driving in-store or online orders.
2. Automating the process ensures timely, targeted, and consistent outreach, reducing manual labor and eliminating human errors.
3. Enables marketing teams to focus on campaign strategy rather than repetitive tasks by automating multi-channel message delivery, segmentation, scheduling, and follow-ups.
Trigger Conditions
1. Scheduling of new promotional campaign launches for specific dates/times.
2. Trigger based on events—e.g., customer birthday, sign-up anniversary, loyalty milestone.
3. Automatedly triggered by responses collected from previous campaigns or website activity.
4. Integration with POS or reservation system when new customers are added.
5. Automation through updates in marketing content repositories.
Platform Variants
1. Mailchimp
- Feature/Setting: Automate Campaigns; configure API to send emails to segmented lists with campaign name and schedule parameters.
2. Twilio SMS
- Feature/Setting: Programmable Messaging API; set up automation to send bulk SMSes, with sender ID and message body templated for campaigns.
3. SendGrid
- Feature/Setting: Marketing Campaigns API; automate the creation and dispatch of campaign emails to selected audience lists.
4. ActiveCampaign
- Feature/Setting: Automations; use API to trigger email and SMS flows by contact segment with campaign IDs.
5. HubSpot
- Feature/Setting: Workflows & Marketing API; automate scheduled email sends and optionally SMS via integration.
6. Klaviyo
- Feature/Setting: Flows API; automate trigger-based flows and SMS/email sends on customer actions.
7. Constant Contact
- Feature/Setting: Email Campaign API; schedule bulk emails to tagged lists, automated by campaign type.
8. Moosend
- Feature/Setting: Campaigns API; automate the initiation and tracking of campaign deliveries.
9. Drip
- Feature/Setting: Workflow API; automated emails/SMSes by predefined automation rules.
10. Omnisend
- Feature/Setting: Automation Workflows; enable promotional message delivery automation via triggers.
11. Zoho Campaigns
- Feature/Setting: Autoresponders API; automate campaign-based emails/SMS distribution to lists.
12. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder & Email/SMS API; automate audience journeys and campaign schedules.
13. GetResponse
- Feature/Setting: Autoresponder API; trigger and automate campaign emails/SMS to specific list segments.
14. Benchmark Email
- Feature/Setting: Automation Pro; configure trigger-based campaign mail and SMS automation.
15. Mailjet
- Feature/Setting: Campaigns API; automated scheduling and sending of promotional emails and SMS.
16. SMSAPI
- Feature/Setting: Bulk SMS Messaging API; automate mass promotional SMS campaigns to registered numbers.
17. MessageBird
- Feature/Setting: Flow Builder; automate promotional SMS and omni-channel delivery with campaign triggers.
18. ClickSend
- Feature/Setting: SMS/Email API; automate campaign sends with scheduling and sender customization.
19. AWeber
- Feature/Setting: Campaigns API; automate promotional content to list segments.
20. MailerLite
- Feature/Setting: Automations API; setup automatic delivery of email/SMS campaigns by trigger event.
21. Routee
- Feature/Setting: Campaign Automation API; configure and automate campaign distribution over email/SMS.
Benefits
1. Automation ensures consistent promotional outreach at predetermined times for peak effectiveness.
2. Automates segmentation, optimizing targeted reach for better conversion rates.
3. Reduces manual effort and errors by automatedly handling large lists and message personalization.
4. Aggregates analytics across all campaign channels automatically for informed strategy refinement.
5. Rapid, scalable campaign deployment—even across multiple branches or franchises—by automating the entire workflow.