Pushing daily specials/promotions to social media platforms

Purpose

1. Automate the scheduling and posting of daily specials/promotions for a Murtabak restaurant, maximizing reach on social media and connecting with customers.

2. Automates distribution of promotional images, prices, and daily offers across all targeted platforms.

3. Automator removes manual posting efforts, keeps audience engaged, and ensures timely content delivery.

4. Enhances marketing efficiency and allows automatedly tracked campaign performance.

Trigger Conditions

1. New daily special entry submitted in POS or spreadsheet.

2. Scheduled time match (e.g., 10am each day).

3. Staff approval of draft promotion.

4. API call or webhook from menu-management software triggers the automation.

Platform Variants

1. Facebook Pages

• Function: /me/feed endpoint via Graph API to post text, images, and links automatically.
• Sample config: Set Page Access Token, schedule post payload with message and media URL.

2. Instagram

• Function: Content Publishing API for automated photo/video posting to Business Accounts.
• Sample config: Configure App ID, use /media endpoint with image_url and caption.

3. Twitter/X

• Function: POST statuses/update endpoint to automate tweet of specials.
• Sample config: OAuth authentication, message templates with fetched specials data.

4. LinkedIn

• Function: /ugcPosts API for organizing business page promotions.
• Sample config: Configure OrganizationID, automate content, visibility, and targeting fields.

5. WhatsApp Business

• Function: WhatsApp Cloud API, send automatable messages to customer lists.
• Sample config: Use /messages endpoint, template with daily special.

6. Google My Business

• Function: Locations API to automate creation of new posts/updates.
• Sample config: AUTH config, automate post body with offer title, photo, link.

7. TikTok

• Function: TikTok for Developers API, draft and automator publish video content.
• Sample config: API Key, automate upload of video clip and caption.

8. Telegram

• Function: Bot API sendMessage and sendPhoto for automated specials alerts to followers.
• Sample config: Bot Token, automate chat_id assignment, promotion caption.

9. Pinterest

• Function: Pinterest API, automated pin creation featuring specials photo with description.
• Sample config: OAuth setup, automate board, image, and link fields.

10. Snapchat

• Function: Snap Kit API for automated posting of snaps/stories.
• Sample config: App credentials, automate media upload and story publishing.

11. Slack

• Function: Incoming Webhooks to automate posting in marketing or promo channels.
• Sample config: Webhook URL, automate payload mapping to text/image block fields.

12. Discord

• Function: Bots using Discord API automate message to subscribers with daily deals.
• Sample config: Bot Token, automate channel ID and structured embed promotion.

13. LINE

• Function: Messaging API, automated push message to audience with offer details.
• Sample config: Channel Access Token, automate message object with image/content.

14. Viber

• Function: Public Account API, push automatable offers to followers.
• Sample config: Auth Token, automate message type and media.

15. Mailchimp

• Function: Campaign API schedules and automates email blast of daily promotion.
• Sample config: API Key, automate list selection, message body & delivery time.

16. SendGrid

• Function: Mail Send API for transactional and automated promotional emails.
• Sample config: API Key, automate template_id, dynamic_data with specials data.

17. Twilio SMS

• Function: Programmable SMS for automatable text message broadcasts.
• Sample config: Auth Token, automate “from”, “to”, and message body fields.

18. Buffer

• Function: API to automate queuing and scheduling posts across channels.
• Sample config: Access Token, automate post creation on all linked profiles.

19. Hootsuite

• Function: Publishing API automates multipost and schedules marketing content.
• Sample config: App credentials, automate social profiles, posting time, content.

20. Zoho Social

• Function: Social media API for automating branded posts and scheduling.
• Sample config: Auth token, automate organization, content, and schedule fields.

Benefits

1. Automation reduces manual social media workload and saves staff time.

2. Automatedly ensures posting consistency, boosts visibility, and customer engagement.

3. Automating campaigns supports real-time promotion and seasonal deal agility.

4. Marketing automator increases frequency of audience touchpoints for higher sales conversion.

5. Automate campaign reporting, optimizing future restaurant marketing strategies.