Marketing & Social MediaPurpose
1.2. Automate segmentation of customers by visit history, dietary preferences, or geographic location for personalized email content.
1.3. Automate the scheduling of campaigns aligned with Polish holidays or restaurant events.
1.4. Automate A/B testing of subject lines and content for higher open/click rates.
1.5. Enable automated collection and integration of sign-up data from the website, social media, and in-restaurant Wi-Fi.
1.6. Automate unsubscribes and bounce management, ensuring compliance and list hygiene.
1.7. Automate campaign analytics reporting to management for ongoing optimization.
1.8. Ensure all automating processes are GDPR/CCPA compliant.
Trigger Conditions
2.2. Scheduled campaign dates (holidays, weekends, newly launched specials).
2.3. Automatedly detected cart abandonment events.
2.4. Automated customer segmentation update (e.g., high spenders).
2.5. Customer birthdays or anniversaries.
2.6. Menu updates or chef’s specials created in CMS.
2.7. Automated feedback requests after reservation attendance.
Platform Variants
• Feature: Audience API — Automate adding/updating audience members.
• Sample: Configure “lists/add-member” endpoint for new signups.
3.2. ActiveCampaign
• Feature: Campaigns API — Automate triggering campaigns per segment.
• Sample: Set “automation/start-campaign” for Polish holiday subscribers.
3.3. Brevo (Sendinblue)
• Feature: Marketing Automation API — Automate workflows on signup or behavioral triggers.
• Sample: Use “automation/create” for chef’s special alerts.
3.4. Constant Contact
• Feature: Contacts API — Automate contact imports from POS or bookings.
• Sample: “contacts/addContact” for Wi-Fi signups.
3.5. Klaviyo
• Feature: Events API — Automate abandoned cart follow-ups.
• Sample: Trigger “track” event for reservation reminders.
3.6. SendGrid
• Feature: Marketing Campaigns API — Automate batch sends and analytics pulls.
• Sample: Configure “marketing/campaigns/send” endpoint.
3.7. HubSpot
• Feature: Email Events API — Automate engagement reporting.
• Sample: Use “email/public/v1/events” to automate analytics.
3.8. Moosend
• Feature: Automation API — Automate signup and dynamic content insertion.
• Sample: “automation/activate” for promo dispatches.
3.9. GetResponse
• Feature: Autoresponders API — Automate time-based or behavior triggers.
• Sample: “autoresponders/create” for Thursday menu.
3.10. Campaign Monitor
• Feature: Transactional API — Automate triggered emails for events.
• Sample: “transactional/messages/send” for event confirmations.
3.11. Omnisend
• Feature: Automation API — Automate multi-channel triggers.
• Sample: “automation/createWorkflow” for SMS + email combo.
3.12. AWeber
• Feature: Subscriber API — Automate subscriber tagging based on actions.
• Sample: “subscribers/update” for loyalty segment.
3.13. Mailjet
• Feature: Send API — Automate trigger-based newsletters.
• Sample: Use “send” endpoint for instant deals.
3.14. Salesforce Marketing Cloud
• Feature: Journey Builder API — Automate customer journey triggers.
• Sample: “interactions/v1/events” for reservation Thank You flow.
3.15. Zoho Campaigns
• Feature: Workflow Automation API — Automate list updates and batch sends.
• Sample: “workflows/create” for quarterly chef’s letter.
3.16. Elastic Email
• Feature: Contacts API — Automate contact cleanups and feedback triggers.
• Sample: “contacts/add” for daily hygiene.
3.17. Drip
• Feature: Workflow API — Automate e-commerce linked automating flows.
• Sample: “workflows/trigger_event” for VIP guest invitations.
3.18. Benchmark Email
• Feature: Automation Pro API — Automate follow-ups.
• Sample: “automationPro/action” for review requests.
3.19. Mailerlite
• Feature: Subscribers API — Automate list sync with reservation systems.
• Sample: “subscribers/import” after every event.
3.20. ConvertKit
• Feature: Automations API — Automate nurture sequences for new subscribers.
• Sample: “automations/hooks/subscribe” on sign-up event.
3.21. Twilio SendGrid
• Feature: Email API — Automate custom content mails for promos.
• Sample: “mail/send” endpoint for instant outreach.
3.22. Google Sheets (Indirect via API or Apps Script)
• Feature: Sheets API — Automate exporting campaign analytics.
• Sample: “spreadsheets.values.append” for post-campaign results.
3.23. Facebook Lead Ads
• Feature: Graph API — Automate lead capture and import to mailing list.
• Sample: “/leadgen_forms/leads” to sync to main newsletter audience.
3.24. Zapier
• Feature: Instant triggers/actions — Automate multi-system orchestrations, e.g., synchronizing POS, CRM, newsletter.
• Sample: “Create Subscriber” action after online order completion.
Benefits
4.2. Automated segmentation delivers tailored content for guest retention.
4.3. Automator reduces risk of human error in scheduling and compliance.
4.4. Automating performance analytics enables instant campaign optimization.
4.5. Automation drives higher ROI by ensuring timely, relevant communication.
4.6. Automated workflows free staff hours for core business operations.
4.7. Automatable feedback and survey follow-ups improve service quality.