Collection and display of customer testimonials

Purpose

1. Automate the collection, moderation, and display of customer testimonials to enhance social proof, increase engagement, and improve marketing for roller skating rinks.

2. Enable automated gathering of feedback via multiple touchpoints (email, SMS, on-premise kiosks) and streamline publication on various platforms (website, social, digital signage).

3. Automate testimonial requests post-visit, prompt users to provide inputs, and automate the workflow from approval to display, supporting ongoing marketing automation strategies.

Trigger Conditions

1. Automated trigger after customer completes online booking or attends an event.

2. Automatically scheduled triggers post-visit using CRM event completion.

3. Triggered by receipt of a positive review on third-party platforms via monitoring automators.

4. Automation-based trigger when a pre-defined feedback survey is submitted.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate sending testimonial requests via SMS API; configure Messaging Service SID and webhook endpoint for automated survey.
  

2. SendGrid

• Feature/Setting: Automate testimonial email invitations using Triggered Send API; set up automation templates and event-based triggering.
  

3. Google Forms

• Feature/Setting: Automate feedback data collection; configure Form Submit trigger and webhook for automated routing.
  

4. Typeform

• Feature/Setting: Automation via Typeform Task Automation; connect to CRM via Zapier webhook for auto-recording testimonials.
  

5. Airtable

• Feature/Setting: Automate testimonial storage and moderation; configure Form View and Automation Script for approval workflow.
  

6. HubSpot CRM

• Feature/Setting: Automated Workflow to send testimonial requests post-customer interaction; automate tagging and record keeping.
  

7. SurveyMonkey

• Feature/Setting: Automate survey invites post-visit using API; automate webhook callback on completion.
  

8. Facebook Reviews

• Feature/Setting: Use Facebook Graph API to monitor and automate retrieval of new reviews for moderation.
  

9. Google My Business

• Feature/Setting: Automate review monitoring via API and publish selected testimonials to business website.
  

10. WordPress

• Feature/Setting: Automate testimonial display using REST API and custom post type automator; map API endpoint for push updates.
  

11. Slack

• Feature/Setting: Automate posting of new testimonials to a channel for internal visibility using Incoming Webhooks.
  

12. Mailchimp

• Feature/Setting: Automation to invite customers for testimonials using Campaign API and trigger on customer segmentation.
  

13. Trello

• Feature/Setting: Automate testimonial moderation workflow by creating cards for approval using API.
  

14. Salesforce

• Feature/Setting: Automate flow to send testimonial requests post-sale and log submissions with Process Builder.
  

15. Notion

• Feature/Setting: Use Notion API to automate collecting, moderating, and archiving testimonials.
  

16. Zapier

• Feature/Setting: Connect automatable workflows between platforms, e.g., Google Forms > Slack > WordPress.
  

17. Instagram for Business

• Feature/Setting: Automate display of UGC (user-generated content) testimonials in story highlights via Content Publishing API.
  

18. Intercom

• Feature/Setting: Automated in-app survey for testimonials post-visit; automate data export via API.
  

19. Shopify

• Feature/Setting: Use Testimonial Automation app extension to display verified testimonials on online service stores.
  

20. Microsoft Power Automate

• Feature/Setting: Automate the full testimonial workflow from collection to web publication with triggers for approval and display.
  

21. SurveySparrow

• Feature/Setting: Automate NPS follow-up for testimonial collection using survey result triggers.
  

22. Zendesk

• Feature/Setting: Automate closure-triggered testimonial requests via Triggers API and manage responses in Support dashboard.
  

23. Monday.com

• Feature/Setting: Automated testimonial task board creation, approval, and push to public board via API.
  

Benefits

1. Automates feedback gathering for constant marketing content refresh.

2. Reduces manual effort in moderation and approval with automation.

3. Automatable, multichannel engagement maximizes testimonial volume.

4. Automated, real-time publishing increases credibility and conversion rates.

5. Data from automating testimonial workflows enhances marketing analysis and remarketing automations.