Marketing & Student EngagementPurpose
1.2. Automates personalized campaign delivery, encourages alumni content sharing, manages event coordination, provides automated alumni success stories to prospects, automates job opportunity alerts, and enables mentorship matchmaking.
1.3. Centralizes and automates communication via emails, SMS, push notifications, social posts, and community portals to maximize alumni participation and engagement.
Trigger Conditions
2.2. Milestones logged, such as alumni achievements, awards, collaborations (input by staff through forms).
2.3. Scheduled interval triggers for regular newsletter or event invitations.
2.4. Engagement inactivity detected (e.g. no response for 90 days).
2.5. Submission of new job opportunities by industry partners via form/API.
Platform Variants
• Feature/Setting: Automate SMS outreach with Messaging API — e.g., send congratulatory texts, event invites.
3.2. SendGrid
• Feature/Setting: Automated email campaigns via Marketing Campaigns API for newsletters and alumni spotlights.
3.3. HubSpot
• Feature/Setting: Use Workflows automation for segmented alumni journeys, trigger follow-ups, mentorship pairing emails.
3.4. Salesforce
• Feature/Setting: Automate multi-channel engagement via Process Builder or Flow for CRM-based campaign triggers.
3.5. ActiveCampaign
• Feature/Setting: Automate behavioral triggers for email drip sequences, event RSVPs, or survey follow-up.
3.6. Mailchimp
• Feature/Setting: Automate segmented alumni list campaigns; trigger targeted emails based on activity.
3.7. Slack
• Feature/Setting: Automate posting of alumni jobs or news into alumni channels via Incoming Webhooks/API.
3.8. Discord
• Feature/Setting: Automator bot posts alumni spotlights or upcoming events to dedicated channels.
3.9. Facebook Groups
• Feature/Setting: Use Graph API to automate posts, polls, event notifications for alumni groups.
3.10. LinkedIn
• Feature/Setting: Automate alumni recognition posts via LinkedIn API; trigger when new success stories are logged.
3.11. Eventbrite
• Feature/Setting: Automated shared event invite creation & email via Event Creation and Invitation APIs.
3.12. Zapier
• Feature/Setting: Automate workflow transfers, e.g., new alumnus updates automatically sent to email/SMS platforms.
3.13. Airtable
• Feature/Setting: Automate alumni contact and engagement tracking; triggers for new records or form submissions.
3.14. Google Sheets
• Feature/Setting: Script-based automator monitors and logs engagement scores, triggers threshold notifications.
3.15. Typeform
• Feature/Setting: Automate alumni surveys and instantly sync response data to downstream campaigns.
3.16. Intercom
• Feature/Setting: Automate in-app chat outreach for alumni login or milestone celebrations.
3.17. WhatsApp Business API
• Feature/Setting: Automated messages or event reminders; integrate with contact lists for instant reach.
3.18. Calendly
• Feature/Setting: Automated scheduling for mentorship sessions with alumni, sync events upon registration.
3.19. Google Calendar
• Feature/Setting: Automate shared alumni event invites and reminders upon event entry via API.
3.20. SurveyMonkey
• Feature/Setting: Trigger automated alumni feedback surveys and streamline collected insights to dashboard.
Benefits
4.2. Accelerates alumni communications, feedback loops, and opportunity sharing through seamless automation.
4.3. Creates highly personalized, automated journeys that increase alumni satisfaction, loyalty, and referral rates.
4.4. Enables data-driven decisions via automated analytics and engagement tracking.
4.5. Boosts event turnout and participation through multi-channel engagement automations.
4.6. Cuts operational costs by automating high-frequency, repetitive tasks in alumni relations.
4.7. Enhances real-time alumni visibility, automates success story sharing, and supports continuous engagement with automatable workflows.