Media Relations AutomationPurpose
1.2. Automatedly ensure every valuable media mention receives timely recognition, reinforcing positive PR and fostering loyalty among key influencers.
1.3. Remove manual follow-ups through automation, freeing resources for more strategic tasks within the press advisory function.
1.4. Provide consistent and professional communication that automates brand goodwill and reputational uplift.
Trigger Conditions
2.2. Receipt of notification from media intelligence software via webhook or email parsing.
2.3. Manual marking of media coverage as “published” within a CRM or media database.
2.4. Automation of event-based recognition (tagging, social signals, etc.) for coverage confirmation.
Platform Variants
• Feature/Setting: Configure ‘Send Email’ for automated personalized thank-you templates triggered by Google Sheets update or email parsing.
3.2. Outlook Microsoft Graph
• Feature/Setting: Use `/sendMail` endpoint for automation of templated messages to reporters post-coverage.
3.3. Twilio SMS
• Feature/Setting: Automate SMS thank-you notes using programmable messaging.
3.4. Slack API
• Feature/Setting: Use `chat.postMessage` to automate direct thank-you messages to journalist-specific channels.
3.5. SendGrid
• Feature/Setting: Trigger ‘Send Single Email’ automation with dynamic fields for recipient and article title.
3.6. Mailgun
• Feature/Setting: Configure ‘Messages’ endpoint for automated customized email delivery.
3.7. HubSpot
• Feature/Setting: Set up automated workflows to email or follow up with media contacts after media record update.
3.8. Salesforce
• Feature/Setting: Automate “Thank You” task/workflow post-coverage in the Activity Timeline.
3.9. Pipedrive
• Feature/Setting: Use “Automations” to trigger thank-you emails on stage moves or custom field update.
3.10. Zoho CRM
• Feature/Setting: Automate follow-up email sequences with custom workflows upon media entry status change.
3.11. Airtable
• Feature/Setting: Use Airtable Automations to send custom emails when a record enters the ‘Covered’ view.
3.12. Monday.com
• Feature/Setting: Automate email sequence when media status item is changed.
3.13. Trello
• Feature/Setting: Use Butler automation to email media contacts when card labeled as ‘Published’.
3.14. Intercom
• Feature/Setting: Configure Automation Series to send thank-you messages to contacts on media tag addition.
3.15. Discord Webhooks
• Feature/Setting: Automatedly send thank-you messages via webhook to journalist’s server after coverage.
3.16. Facebook Messenger API
• Feature/Setting: Automate direct messages as thank-you notes for digital journalists active on Messenger.
3.17. WhatsApp Business API
• Feature/Setting: Set up message templates for automated thank-you communication post-publication.
3.18. LinkedIn API
• Feature/Setting: Automate personalized InMail thanks after a news feature or post tag.
3.19. Asana
• Feature/Setting: Automation rules to assign tasks or trigger emails upon marking coverage as secured.
3.20. Notion
• Feature/Setting: Use Notion API to run thank-you automation on database entry property change.
3.21. ActiveCampaign
• Feature/Setting: Automate email sequences as thank-you workflow upon tag update for media coverage.
3.22. Constant Contact
• Feature/Setting: Set up automation campaigns to trigger thank-you emails as new media contacts are updated.
3.23. Klaviyo
• Feature/Setting: Automate flow to send thank-you emails after adding recipient to a “Secured Coverage” list.
Benefits
4.2. Automates manual tasks, reducing missed opportunities or delays.
4.3. Enables scalable, consistent, and error-free post-coverage communication through automation.
4.4. Automator-driven workflows free time for proactive media outreach and strategy.
4.5. Improves reputation and trust with journalists via automatable, personalized appreciation.
4.6. Automatedly tracks follow-up status and campaign efficacy for ongoing media relations optimization.