Member and Customer EngagementPurpose
1. Automates the sending of newsletters, cultural event announcements, and updates to members and attendees.
2. Ensures timely, consistent automated delivery of engaging content for increased member and customer retention.
3. Automatedly targets specific member groups with cultural highlights, new programs, schedule changes, and special offers using automation.
4. Streamlines communications, reducing manual effort and errors while automating compliance with opt-in requirements.
5. Powers omnichannel engagement via email, SMS, push notifications, and feeds by leveraging automators across multiple platforms.
Trigger Conditions
1. Scheduled automated trigger (e.g., every Friday at 10:00 AM).
2. Triggered by addition of new content or cultural program automation.
3. Triggered by new member registration or RSVP automation.
4. Triggered by member segmentation changes or updated interests (automatable event).
5. Manual override for immediate announcement automation.
Platform Variants
1. Mailchimp
- Feature/Setting: Automated Campaigns API; configure workflow trigger and recipient segments.
2. SendGrid
- Feature/Setting: Marketing Campaigns API; automate with recipient list and design payload.
3. Constant Contact
- Feature/Setting: Email Campaign API; automate campaign creation and scheduling endpoints.
4. ActiveCampaign
- Feature/Setting: Automations module; configure triggers and send actions for newsletters.
5. HubSpot
- Feature/Setting: Workflow automation; automate emails via sequences and contact list segments.
6. Zoho Campaigns
- Feature/Setting: Scheduled Campaigns automation workflow; set triggers and recipient lists.
7. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder; automate journeys with triggers and personalized messages.
8. GetResponse
- Feature/Setting: Autoresponders and Automation; trigger on list updates or event creation.
9. Brevo (formerly Sendinblue)
- Feature/Setting: Automation workflows; trigger on contact behaviors for newsletters.
10. Klaviyo
- Feature/Setting: Flows automation; configure automated newsletter sends for segments.
11. Moosend
- Feature/Setting: Automated Campaigns; setup rules for new subscribers or events.
12. MailerLite
- Feature/Setting: Automation editor; configure trigger events and email actions.
13. Google Workspace (Gmail API)
- Feature/Setting: Automated batch send using the Gmail API; schedule and personalize emails.
14. Outlook/Office 365
- Feature/Setting: Microsoft Graph API; automate mail send on a schedule or trigger event.
15. Twilio
- Feature/Setting: Programmable SMS API; automate event-driven SMS campaigns.
16. Pipedrive
- Feature/Setting: Workflow automation; trigger email updates to contacts.
17. Slack
- Feature/Setting: Incoming Webhooks; automate posting updates to member channels.
18. Telegram
- Feature/Setting: Bot API; automate push of updates to group or channel subscribers.
19. Webex
- Feature/Setting: Messages API; automate sending updates to team spaces.
20. Facebook Messenger
- Feature/Setting: Send API with webhooks; automate newsletter delivery to subscribers.
21. WhatsApp Business
- Feature/Setting: Cloud API for automated template messages to opted-in contacts.
22. Discord
- Feature/Setting: Bot automation using Discord API; automate event/newsletter messages.
23. Amazon SES
- Feature/Setting: SendEmail API; automate batching and scheduling for large-scale sends.
24. Microsoft Teams
- Feature/Setting: Messaging Extensions API; automate distribution of updates.
25. Notion
- Feature/Setting: Integration API; automate publish of newsletters to public pages.
Benefits
1. Automated communications ensure no member misses updates, boosting engagement.
2. Automation reduces staff workload and errors while scaling reach.
3. Automates compliance with privacy and opt-in/out management.
4. Fast, responsive automated workflows react to program changes or new events.
5. Supports multichannel automation for maximum cultural center exposure and participation.