Purpose
1.2. Automate delivery of renewal reminders, streamline payment collections, and update member statuses in records.
1.3. Reduce manual follow-up burden, increase renewal rates, and enhance advocacy capacity through sustained member involvement.
1.4. Provide multi-channel communication (email, SMS, phone, in-app), tailored messaging, and integrated tracking of responses and transactions.
Trigger Conditions
2.2. Membership reached expiration without renewal.
2.3. Successful payment detected and processed.
2.4. User-triggered ‘Renew Now’ command from portal, mobile app, or third-party integrate.
2.5. Failed payment or incomplete renewal attempt.
2.6. Scheduled batch checks (daily, weekly) for all expiring memberships.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Messaging API – send SMS reminders on expiry/renewal events; Configure webhook URL for inbound SMS replies.
3.2. SendGrid
• Feature/Setting: Mail Send API – dispatch personalized renewal emails; Set dynamic templates with expiry and payment links.
3.3. Stripe
• Feature/Setting: Subscription API – automate charge for renewal, create webhook for successful/failed payment callbacks.
3.4. PayPal
• Feature/Setting: Subscriptions API – initiate recurring billing and capture renewal status.
3.5. Salesforce
• Feature/Setting: Flow Builder/Process Builder – trigger email/SMS automation and sync renewal details to member records.
3.6. Mailchimp
• Feature/Setting: Campaign API – segment users with expiring memberships and send automated renewal workflows.
3.7. Zapier
• Feature/Setting: Scheduled Zap with Email/SMS action steps; configure filters for expiry logic.
3.8. HubSpot
• Feature/Setting: Workflows tool – automate reminder sequences and payment follow-up.
3.9. Microsoft Power Automate
• Feature/Setting: Scheduled Flows – check CRM for expiries, trigger Outlook/Gmail/Teams reminders.
3.10. Google Workspace
• Feature/Setting: Apps Script/API – automate calendar invites, Gmail notifications for renewals.
3.11. Xero
• Feature/Setting: Invoices API – auto-issue renewal invoices, track payment status, set webhook on payment receipt.
3.12. Slack
• Feature/Setting: Incoming Webhooks – push internal alerts to admin channels for at-risk members.
3.13. ActiveCampaign
• Feature/Setting: Automation Builder – configure date-based renewal campaigns with SMS/email steps.
3.14. Calendly
• Feature/Setting: Webhook – trigger reminders when members schedule renewal calls/consults.
3.15. Typeform
• Feature/Setting: Webhook – collect updated member info or renewal intent, trigger payment apps.
3.16. Monday.com
• Feature/Setting: Automations – generate renewal tasks & alert stakeholders as due dates approach.
3.17. WooCommerce
• Feature/Setting: Subscriptions Extension – auto-email reminders, trigger membership renewals and status update webhooks.
3.18. Zoho CRM
• Feature/Setting: Workflow Rules – email/SMS reminders tied to expiration date field; update lead status on renewal.
3.19. QuickBooks Online
• Feature/Setting: Recurring Transactions – create and track renewal invoices; webhook for payment status.
3.20. Freshdesk
• Feature/Setting: Automations – open follow-up tickets for memberships nearing expiry or failed renewals.
3.21. Intercom
• Feature/Setting: Custom Bots – send chat-based renewal prompts triggered by profile expiry field.
3.22. Facebook Messenger
• Feature/Setting: Messenger Send API – dispatch reminders as messages; capture member queries or renewal actions.
3.23. Shopify
• Feature/Setting: Shopify Flow/Script – set triggers for renewal products/services, webhook for payment status.
Benefits
4.2. Reduces missed memberships/lapsed engagement from forgetfulness or missed communications.
4.3. Lowers manual admin workload, freeing staff to focus on advocacy and outreach.
4.4. Increases on-time payments, optimizes cash flow for initiatives.
4.5. Enables granular tracking, reporting, and follow-up actions for continuous improvement.