Purpose
1.2. Ensure every new member receives vital introductory information, next steps, club policies, and points of contact.
1.3. Reduce manual workload for the club’s administration and standardize communication.
1.4. Speed up onboarding, connect new members with resources, and enhance their early engagement.
1.5. Log each welcome email for audit trails and follow-up management.
Trigger Conditions
2.2. Completion of registration form (online/offline, via apps or portals).
2.3. Payment confirmation for membership fees (optional).
2.4. Admin manual trigger (as redundancy).
2.5. Integration event via API/webhook from membership platform.
Platform Variants
3.1. Mailchimp
• API: POST /lists/{list_id}/members
• Auto-trigger email via "Welcome automation" workflow.
3.2. SendGrid
• API: POST /mail/send
• Dynamic template ID mapped; send on member creation event.
3.3. ActiveCampaign
• API: POST /api/3/contacts
• "Automations" → start on contact addition, send welcome.
3.4. HubSpot
• Workflow: Create contact → trigger “Welcome Email” sequence.
3.5. Gmail (via API)
• API: POST /gmail/v1/users/{userId}/messages/send
• Auth via OAuth2; template message body.
3.6. Outlook 365 (Microsoft Graph API)
• API: POST /me/sendMail
• Use event listener for new member email addresses.
3.7. Zoho CRM
• Workflow: Add new contact → automatic email action.
3.8. Salesforce
• Process Builder or Flow: “New Contact” → “Send Email Alert”.
3.9. Freshdesk
• Automation rules: New Contact/Customer → Template email.
3.10. Brevo (formerly Sendinblue)
• API: POST /v3/smtp/email
• Transactional email template mapped to new contact event.
3.11. Constant Contact
• Trigger: Contact added to list
• Automation flow: Welcome Email.
3.12. Klaviyo
• Trigger: List join event
• Flow action: Send welcome template.
3.13. Amazon SES
• SES SendEmail API
• Lambda function to auto-trigger on member creation.
3.14. Mandrill
• API: messages/send
• Event-driven send from backend integration.
3.15. Postmark
• API: POST /email
• On new member event, pass recipient details.
3.16. Pabbly Email
• Trigger: Contact addition
• Workflow to send template.
3.17. AWeber
• List automation: Subscriber added → welcome campaign.
3.18. Moosend
• Trigger automation: Contact register → send email.
3.19. MailerLite
• Trigger: New subscriber
• Automation: Welcome sequence.
3.20. Elastic Email
• API: POST /v2/email/send
• Auto-trigger workflow for member onboarding.
3.21. Intercom
• Automation: New user sign-up → Send welcome message.
3.22. Slack (notification to admin)
• API: POST /chat.postMessage
• Notify admin channel after member welcome email sent.
Benefits
4.2. Ensures consistent, error-free onboarding communication.
4.3. Streamlines handoff to other onboarding processes and resources.
4.4. Enables integration with analytic/reporting for onboarding tracking.
4.5. Enhances member experience and engagement from first contact.
4.6. Supports compliance by logging communications for review.
4.7. Immediate delivery, with zero delay from admin workload or time zones.