Member Management & EngagementPurpose
1.2. Automates the detection of members who miss classes, events, or predefined timeframes, ensuring personalized re-engagement.
1.3. Supports member retention and satisfaction by automating follow-up, nudges, and offers, reducing manual tracking load for staff.
1.4. Automatedly foster community by triggering personalized messaging and program updates specific to user inactivity.
Trigger Conditions
2.2. Automation listens for changes or lack of updates in membership attendance logs.
2.3. Automator fetches event check-in data and flags absent behaviors to begin segmenting.
2.4. Scheduled automation (daily/weekly) reviews all members for inactivity thresholds and triggers segmentation.
Platform Variants
• Feature/Setting: Automate "If/Else" workflows using "Has not opened/clicked" or "Has not attended event" triggers via Automations API.
3.2. Mailchimp
• Feature/Setting: Automate segment creation using "Behavioral Targeting" and "Last activity/date joined" filters in Audience Segments API.
3.3. HubSpot
• Feature/Setting: Automates segmentation with "List Automation by Property" API; configure contact property for last attendance.
3.4. Klaviyo
• Feature/Setting: Automate "Flows" with "Date property trigger," targeting contacts whose 'last attended date' exceeds threshold.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automate via Journey Builder with "Data Extension Filter" and "Contact Event API" for inactivity triggers.
3.6. Zoho Campaigns
• Feature/Setting: Automates segment sync using "Custom Field Triggers" and Scheduler API for absence tagging.
3.7. SendGrid
• Feature/Setting: Automate "Marketing Campaigns API" segmentation with conditions based on inactivity date fields.
3.8. Twilio SendGrid
• Feature/Setting: Automate "Segmented Campaigns" with "Last event timestamp" field; automate reminders using Email API.
3.9. Constant Contact
• Feature/Setting: Automates list management using "Activity API" for filtering non-engaged or absent members.
3.10. Brevo (formerly Sendinblue)
• Feature/Setting: Automates segmentation by "Event triggered Automation" with inactivity filters in Campaigns API.
3.11. Moosend
• Feature/Setting: Automate triggers with "Workflow Automations" on custom absence properties.
3.12. Omnisend
• Feature/Setting: Automator setup via "Segment API" based on 'last seen' or 'last opened' event automations.
3.13. Marketo
• Feature/Setting: Automate Smart List triggers for behavior and inactivity rules via REST API integration.
3.14. GetResponse
• Feature/Setting: Automate "Autoresponder" and "Automation Rules" with inactivity triggers using API.
3.15. Drip
• Feature/Setting: Automate via "Workflow Trigger" using custom event API for missed attendance.
3.16. Gmail (Google Apps Script)
• Feature/Setting: Automate periodic script to fetch absence via Sheets API, segment emails, and send reminders.
3.17. Microsoft Outlook/Office 365
• Feature/Setting: Automate with "Power Automate" – configure triggers based on Excel or SharePoint attendance logs.
3.18. Intercom
• Feature/Setting: Automate "People Segmentation" with API trigger for inactivity; automate chat/email follow-ups.
3.19. Customer.io
• Feature/Setting: Automates segment via "Event Triggered Campaign" using API calls for inactivity.
3.20. MailerLite
• Feature/Setting: Automate "Automation Workflows" with custom inactivity fields and segment filters.
Benefits
4.2. Enhances segmentation accuracy by automating backend analysis and delivery of relevant messaging.
4.3. Reduces staff workload by converting repetitive monitoring and follow-up processes to automated flows.
4.4. Enables scalable engagement with personalized communications triggered automatically from real attendance data.
4.5. Boosts marketing effectiveness by automating segment updates, eliminating delays between behavior and outreach.