Point accrual and redemption notifications

Purpose

1.1. Ensure customers of family fun centers receive immediate, personalized notifications when they accrue loyalty points or redeem them for rewards, enhancing engagement, transparency, and program participation.
1.2. Foster repeat visits and drive upsells by providing timely cues about eligible rewards via preferred customer communication channels.
1.3. Maintain accurate, real-time records and confirmations to minimize disputes and inform members about program milestones, bonus offers, or expiry reminders.

Trigger Conditions

2.1. Customer accrues points via qualifying purchase or activity scan and POS entry.
2.2. Member redeems points for a reward at the counter, online portal, or mobile app.
2.3. Back-end loyalty program API or database posts an update to customer status.
2.4. System detects points nearing expiration or customer reaches a new tier.

Platform Variants

3.1. Twilio SMS
• Feature: Programmable Messaging API
• Configure webhook for accrual/redemption event; auto-send SMS using dynamic templates.
3.2. SendGrid
• Feature: Transactional Email API
• Trigger event-based email notification with dynamic substitution tags.
3.3. Firebase Cloud Messaging
• Feature: Notifications
• Push notification configured through FCM console from backend event trigger.
3.4. Mailchimp
• Feature: Transactional (Mandrill)
• Automate personalized emails via Integration/API trigger on loyalty event.
3.5. Slack
• Feature: Incoming Webhooks
• Send real-time update to member communication channels or staff notification group.
3.6. Microsoft Teams
• Feature: Connector/Card API
• Post points activity cards to customer or admin group.
3.7. HubSpot
• Feature: Workflow Automation
• Use workflow trigger “property changed” on point balance; initiate customer workflow/email.
3.8. Zendesk
• Feature: Triggers & Automations
• Notify both support and customer about activity via ticket auto-update.
3.9. ActiveCampaign
• Feature: Automation Triggers
• Create automation for points events; send personalized emails/SMS.
3.10. Shopify
• Feature: Flow App
• Automate email/SMS upon order eligibility for points accrual/redemption.
3.11. Salesforce Marketing Cloud
• Feature: Journey Builder
• Trigger customer journey step when points update detected via API event.
3.12. Intercom
• Feature: Custom Bots & Messages
• Send in-app or email notification tied to user event parameter.
3.13. Zoho CRM
• Feature: Workflow Rules
• Create rule for field update (points); use SMS/Email action blocks.
3.14. Pipedrive
• Feature: Automation
• Trigger custom notification/workflow on deal field "points" update.
3.15. Amazon SNS
• Feature: Push Notification Service
• Publish topic tied to loyalty event for SMS/email/mobile push.
3.16. OneSignal
• Feature: Push API
• Trigger push for app/web when loyalty threshold reached; configure channel.
3.17. Klaviyo
• Feature: Flows
• Event-based trigger on custom property (points); dynamic message personalization.
3.18. Discord
• Feature: Bot Messages/Webhooks
• Send DM or channel message for points events using HTTP webhook.
3.19. Facebook Messenger
• Feature: Messenger Platform Send API
• Send points notification to customer inbox using page access token.
3.20. Google Chat
• Feature: Webhook Bot
• Notify admin/team room on customer points action using webhook call.
3.21. WhatsApp Business
• Feature: Template Messages
• Send approval-based notification via WhatsApp Cloud API; pre-approved template used.
3.22. Viber
• Feature: Viber REST API
• Configure to send loyalty alerts/messages for event-driven alerts.

Benefits

4.1. Improves membership transparency and engagement, increasing program stickiness.
4.2. Drives more frequent visits and higher spend through real-time nudges and reward reminders.
4.3. Reduces support cases and disputes with instant, auditable record of all points-related actions.
4.4. Multichannel delivery matches customer communication preferences for higher reach.
4.5. Streamlines staff workload by automating member communications.