Targeted win-back campaigns for lapsed members

Purpose

 1.1. Recover dormant or lapsed members of a family fun center by delivering highly personalized win-back campaigns across multiple channels.
 1.2. Leverage segmentation, tailored incentives, and behavioral history to increase membership renewal and drive consistent attendance.
 1.3. Automate monitoring of inactivity periods, content delivery, and results analysis to reduce manual intervention.

Trigger Conditions

 2.1. Member status tagged as “inactive” for a configurable time period (e.g., 90 days).
 2.2. Failed renewal attempt or declined payment detected in member management software.
 2.3. Lack of facility check-in or event participation logged over a pre-set interval.
 2.4. Explicit opt-in for “re-engagement offers” from prior communications.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Messaging API; configure webhook for inactivity triggers, auto-deliver custom win-back SMS.
 3.2. SendGrid
  • Feature/Setting: Marketing Campaigns; set up dynamic templates for win-back emails with incentive codes.
 3.3. Mailchimp
  • Feature/Setting: Customer Journeys; configure “lapsed member” trigger and automated reactivation sequences.
 3.4. ActiveCampaign
  • Feature/Setting: Automations; create workflow for “last action date” and conditional content blocks.
 3.5. HubSpot
  • Feature/Setting: Workflow Automation; configure triggers based on inactivity properties, send personalized outreach.
 3.6. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder; design win-back journeys and map inactivity data sources.
 3.7. Klaviyo
  • Feature/Setting: Flows; set inactivity-based flows and insert unique offers for each member.
 3.8. Zoho CRM
  • Feature/Setting: Workflow Rules; flag members as lapsed and trigger email/SMS notifications.
 3.9. Facebook Ads Manager
  • Feature/Setting: Custom Audience; retarget email list of lapsed members with win-back ads.
 3.10. Google Ads
  • Feature/Setting: Customer Match; upload list of dormant members and automate incentive ad serves.
 3.11. Intercom
  • Feature/Setting: Behavioral Messaging; set inactivity rules for in-app or email win-back messages.
 3.12. Slack
  • Feature/Setting: Incoming Webhooks; alert internal team for manual follow-up on specific lapsed VIPs.
 3.13. Microsoft Power Automate
  • Feature/Setting: Automated Flows; connect member database, detect lapsed status, initiate outreach.
 3.14. Pipedrive
  • Feature/Setting: Workflow Automation; trigger win-back activities based on last seen date field.
 3.15. Zendesk
  • Feature/Setting: Tickets & Automations; generate support follow-up tickets for lapsed premium members.
 3.16. Gupshup
  • Feature/Setting: Messaging API; send WhatsApp-based re-engagement offers to eligible users.
 3.17. Freshdesk
  • Feature/Setting: Scenario Automation; create tickets and alerts for dormant account holders.
 3.18. Omnisend
  • Feature/Setting: Automation Workflows; set up “lapsed/expired” conditions and personalized content.
 3.19. Constant Contact
  • Feature/Setting: Automated Email Series; configure time-based re-engagement campaigns for filtered segments.
 3.20. Segment
  • Feature/Setting: Event Tracking and Audiences; create suppressions and trigger outreach across destinations.

Benefits

 4.1. Increases membership retention with minimal manual effort.
 4.2. Expands recovery reach via multi-channel orchestration.
 4.3. Delivers targeted incentives precisely when members are most likely to return.
 4.4. Enables ongoing measurement and campaign optimization at scale.
 4.5. Minimizes member churn and boosts recurring revenue.