Lapsed member re-engagement campaigns

Purpose

1.1. Re-engage lapsed anime club members who have not participated, attended events, or renewed membership in a defined period.
1.2. Automatically deliver targeted messages, incentives, and calls-to-action via multiple channels to increase reactivation rate.
1.3. Maintain member database accuracy, analyze re-engagement effectiveness, and feed results back to club management for retention strategies.

Trigger Conditions

2.1. Member status flagged as "inactive" or "lapsed" in CRM for over X days/months.
2.2. No event RSVPs or sign-ins detected for the set threshold.
2.3. Membership expiration reached without renewal response.
2.4. Email or SMS bounce indicating non-delivery for X attempts.
2.5. Behavioral criteria, such as zero logins to member portal for a preset period.

Platform Variants

3.1. Mailchimp
• API Function: Create and schedule segmented re-engagement campaigns via POST /campaigns targeting "Lapsed" group.
3.2. Salesforce
• Automation: Configure Process Builder to trigger workflow upon member status change to "Lapsed."
3.3. Twilio
• API Endpoint: Use POST /Messages to send automated SMS re-engagement offers to lapsed user phone numbers.
3.4. SendGrid
• API Function: POST /mail/send with dynamic templates for lapsed-member reminders.
3.5. ActiveCampaign
• Automation: Build automation triggered by "Last Activity Date" tag to send multi-stage email sequence.
3.6. Constant Contact
• Action: Activate "Automated Series" for contacts moved to "Lapsed" list segment.
3.7. HubSpot
• Workflow: Use "If/Then" branch in workflow to launch email or SMS sequence for lapsed property on contact.
3.8. Slack
• Bot: Configure webhook to send direct message to lapsed members integrated with user directory.
3.9. Discord
• Bot Workflow: Use Discord bot API to send personalized DMs to members not active in specified channels.
3.10. Stripe
• Webhook: Detect failed renewals, trigger outbound notification, and update subscription metadata.
3.11. Zoho CRM
• Blueprint: Set trigger for "Membership Lapsed" stage to schedule tasks or notifications.
3.12. Google Sheets
• App Script: Trigger outreach workflow when "Last Seen" column exceeds inactivity interval.
3.13. Airtable
• Automation: Schedule email or SMS sendout for records in "Lapsed" status.
3.14. Intercom
• Conversation Trigger: Auto-send chat nudges to lapsed users via "People" filters and Campaigns.
3.15. Microsoft Power Automate
• Workflow: Build flow monitoring membership list for inactivity, launch email/SMS requests.
3.16. SurveyMonkey
• API: Auto-send re-engagement surveys to lapsed contacts for feedback on disengagement.
3.17. Pipedrive
• Workflow Automation: Trigger an action based on deal/membership inactivity and send reminder.
3.18. Brevo (formerly Sendinblue)
• Automation: Configure email scenario for contacts tagged as "Lapsed."
3.19. Klaviyo
• Flow: Set up re-engagement flow based on segment membership inactivity.
3.20. WhatsApp Business API
• Message Sender: Use POST /messages for outbound, personalized reactivation texts to lapsed members.

Benefits

4.1. Increases member retention and engagement with minimal manual intervention.
4.2. Delivers targeted, multi-channel outreach for maximum response.
4.3. Frees up staff time, ensuring consistent follow-up with all lapsed members.
4.4. Provides actionable analytics to optimize future engagement strategies.
4.5. Cultivates community loyalty and sustained interest in club activities.