Purpose
1. Automate event-based membership offers and promotions to rugby league club members, sending targeted messages and incentives triggered by specific events (e.g., game wins, member anniversaries, upcoming matches, inactivity periods) to increase member engagement and renewals, streamline marketing workflows, and maximize revenue opportunities by automating personalized campaigns across multiple channels.
Trigger Conditions
1. Member reaches key date (anniversary, birthday, renewal due)
2. Club event occurs (match win/loss, event announcement)
3. Member inactivity detected over defined period
4. Achievement/unlock (member milestone, loyalty tier change)
5. External input (social media mention, attendance, app engagement)
Platform Variants
1. Twilio SMS
- Feature/Setting: Automate SMS via "Messages API"; configure phone number, template text, trigger webhook on event
2. SendGrid
- Feature/Setting: Automate emails via "Marketing Campaigns API"; use dynamic lists, trigger via event notification endpoint
3. Mailchimp
- Feature/Setting: Automate email/segment triggers via "Automations" or "API 3.0 Event-Based Automations"
4. HubSpot
- Feature/Setting: Automate workflow via "Workflows Tool"; trigger by property change, webhook, or custom event
5. Salesforce Marketing Cloud
- Feature/Setting: Automate journey via "Journey Builder" and "Event API Trigger"
6. Zoho CRM
- Feature/Setting: Automate campaign via "Workflow Rules" and "Email Templates"; trigger by field update
7. Google Sheets
- Feature/Setting: Automate detection using "OnChange Trigger"; connect to webhook for outbound automation
8. Microsoft Power Automate
- Feature/Setting: Use "Scheduled" or "Instant Cloud Flows"; event-based triggers from connected services
9. Pipedrive
- Feature/Setting: Automate messages via "Workflow Automation" and "Webhooks"
10. Slack
- Feature/Setting: Automate internal comms via "Incoming Webhooks" or "Workflow Builder" for notification
11. Facebook Messenger
- Feature/Setting: Automate messages via "Messenger Platform Send API"; trigger on member event
12. Discord
- Feature/Setting: Automate notifications via "Webhooks" or bot action on club server
13. ActiveCampaign
- Feature/Setting: Automate segmented campaigns using "Automations" and event triggers
14. Intercom
- Feature/Setting: Automate messages via "Event-Based Messaging" and "Automated Campaigns"
15. Airtable
- Feature/Setting: Automate record changes using "Automations" (scheduled or event-based)
16. Eventbrite
- Feature/Setting: Automate attendee follow-ups via "Event Triggers" and "Integrations"
17. Shopify
- Feature/Setting: Automate post-purchase offers via "Flow App" and event triggers
18. Klaviyo
- Feature/Setting: Automate emails/SMS via "Flows" and custom API event hooks
19. Typeform
- Feature/Setting: Automate follow-ups on form submissions via "Webhooks"
20. Zapier
- Feature/Setting: Automate multi-platform event flows; connect triggers to campaign actions
21. Brevo (formerly Sendinblue)
- Feature/Setting: Automate campaigns via "Automation Workflow" and event triggers
22. GMail API
- Feature/Setting: Automate email sending on event via "Users.messages.send"
23. Microsoft Outlook
- Feature/Setting: Automate messages via "Power Automate Flow" and event connectors
24. WhatsApp Business API
- Feature/Setting: Automate messages via "Message Endpoint" triggered by event webhook
Benefits
1. Automation eliminates manual campaign setup, saving admin time
2. Automating personalized member engagement boosts retention
3. Automated timely offers increase upsell and cross-sell opportunities
4. Automator delivers consistent multi-channel communication across SMS, email, messenger
5. Automation centralizes campaign data for better analytics and strategy
6. Automating responses to live-events or member actions creates real-time relevance
7. Automation supports scalable expansion without additional overheads
8. Automatable triggers support deep segmentation for targeted offers
9. Automatedly keeps members informed, engaged, and rewarded
10. Reduces risk of missed communication windows by using automated workflows
Membership Management