Auto-publish new arrivals posts

Purpose

1.1 Automate the process of publishing new arrivals and products on multiple communication and social channels for an aquarium shop, ensuring consistent, omnichannel announcements across retail and e-commerce channels.
1.2 Automatedly push real-time updates about fish, tank accessories, and supplies to audiences, maximizing exposure, increasing engagement, and driving foot traffic and online conversions.
1.3 Centralize social media and communication workflows to reduce manual posting and automate cross-promotion.

Trigger Conditions

2.1 New product added in POS, ERP, or inventory management system.
2.2 Product marked as ‘New Arrival’ in e-commerce backend.
2.3 New SKU uploaded via spreadsheet or online form.
2.4 System-detected changes in product database.

Platform Variants

3.1 Facebook Pages
 • Feature/Setting: Publish Post API — configure automator to trigger ‘/page-id/feed’ endpoint with product image, description, and link.
3.2 Instagram Business
 • Feature/Setting: Instagram Graph API Publish Photo — set up automated media publishing with photo_url and caption.
3.3 Twitter/X
 • Feature/Setting: POST statuses/update endpoint — automatedly compose tweet with media attachment and auto-shortened product URL.
3.4 LinkedIn Pages
 • Feature/Setting: Share API — automate creation of organization posts with product highlights and hashtags.
3.5 WhatsApp Business
 • Feature/Setting: Send Message Template — auto-send catalog update using WhatsApp Business Cloud API.
3.6 Telegram
 • Feature/Setting: Bot API sendPhoto/sendMessage — automate delivery of new product alerts to channel/subscriber group.
3.7 Pinterest
 • Feature/Setting: Pins API — configure automation to create pin with image_url, board, and description of new arrival.
3.8 Shopify
 • Feature/Setting: Webhooks + Admin API — trigger automation on product/create event; utilize REST Admin API for metafield automation.
3.9 WooCommerce
 • Feature/Setting: Webhook ‘Product Created’ — link with automation to send new product data to selected networks.
3.10 Google My Business
 • Feature/Setting: Business Posts API — automate creation of ‘What’s New’ post with item details, images, and call-to-action.
3.11 SendGrid
 • Feature/Setting: Marketing Campaign — automatedly add new arrivals to email template; trigger campaign to customer segment.
3.12 Twilio SMS
 • Feature/Setting: Programmable Messaging API — set up SMS notifications for subscriber list with product and promo info.
3.13 Slack
 • Feature/Setting: Incoming Webhooks — automated post with new arrivals to shop’s announcement channel.
3.14 Discord
 • Feature/Setting: Bot Webhook — configure automated message to dedicated aquarium updates channel.
3.15 HubSpot
 • Feature/Setting: Workflow + Marketing Email — trigger automator to send branded new arrivals announcement via API.
3.16 Mailchimp
 • Feature/Setting: Automated Campaign — auto-populate email section from inventory update webhook.
3.17 Salesforce Marketing Cloud
 • Feature/Setting: Journey Builder — configure automated journey starting on product creation event from central database.
3.18 Tumblr
 • Feature/Setting: Post Creation API — automate submission of photo/text content for new products.
3.19 Zapier
 • Feature/Setting: Multi-step Zap — automate cross-platform posting chain starting from inventory update.
3.20 Trello
 • Feature/Setting: Card Creation via API — auto-create card per new arrival for team review or in-store event planning.

Benefits

4.1 Reduce manual content creation; automate time-consuming omnichannel announcements.
4.2 Ensure consistency, accuracy, and speed in promoting new arrivals across all platforms.
4.3 Automated real-time notifications drive customer awareness, foot traffic, and conversions.
4.4 Enable automators to reduce human error in the communication process and optimize campaign reach.
4.5 Automatable workflows support scaling marketing efforts and increasing operational efficiency.