Lead collection from social ads

Purpose

1. The purpose is to automate the collection of aquarium shop leads from paid social ads, ensuring all prospects are automatically funneled into CRM or communication channels for follow-up and eventual conversion.

2. This automation supports omnichannel communication, giving retail aquarium accessory businesses automated coverage from first ad interaction to qualified lead processing.

3. Automated lead acquisition reduces manual copy-paste work, accelerates response time, and ensures no lead is lost due to human error.

4. The automation captures contact information, customer interests, and ad engagement data for use in follow-up sequences, remarketing, and cross-channel communications.

Trigger Conditions

1. Social ad form submission (Facebook, Instagram, Twitter, TikTok, LinkedIn) detected via API/webhook.

2. New lead notification from ad network platform.

3. Scheduled lead data sync or pull from ad manager platform API.

4. Specific campaign, ad set, or ad ID matches aquarium shop promotions.

Platform variants

1. Facebook Lead Ads

• Feature/Setting: Facebook Graph API, Leads endpoint – set webhook for new submitted leads.
• Sample Config: Poll Page ID for new leads, map fields (name, email, interest) to CRM fields.

2. Instagram Lead Ads

• Feature/Setting: Instagram Graph API, Webhooks – automate pull of lead generation data.
• Sample Config: Enable automation on form submission, map to communication channel.

3. Google Lead Form Extensions

• Feature/Setting: Google Ads API, LeadFormSubmissionData service.
• Sample Config: Automate fetching lead form data post-ad click, push to email/SMS flow.

4. TikTok Lead Generation

• Feature/Setting: TikTok Ads API, lead_data webhook.
• Sample Config: Listen for real-time lead events, automate CRM record creation.

5. LinkedIn Lead Gen Forms

• Feature/Setting: LinkedIn Marketing API, Retrieve Lead Forms.
• Sample Config: Automate task to call /adForms endpoint, sync submissions to email list.

6. Twitter Lead Generation Cards

• Feature/Setting: Twitter API, Account Activity Webhooks.
• Sample Config: Automate collection via webhook, map to messaging/nurture system.

7. HubSpot

• Feature/Setting: HubSpot Forms API (integrate social ad forms); automate lead creation.
• Sample Config: Automate incoming JSON payload to map into HubSpot CRM contacts.

8. Salesforce

• Feature/Setting: Salesforce Leads API; trigger flow for each social lead.
• Sample Config: Parse submission data, automate insertion into relevant Lead View.

9. Zoho CRM

• Feature/Setting: Zoho API, createRecords endpoint; automate mapping of lead data.
• Sample Config: Automatedly process API call on every lead event.

10. Pipedrive

• Feature/Setting: Deals API; automate lead-to-deal conversion from social ads.
• Sample Config: Configure automation to create new leads with aquarium-specific tags.

11. Mailchimp

• Feature/Setting: Automated List Import via API; create automated workflows.
• Sample Config: Sync social leads daily, trigger email campaigns.

12. ActiveCampaign

• Feature/Setting: Contacts API, automated add-on; automate sequence entrance.
• Sample Config: Add every new social lead directly into a pet supplies nurture flow.

13. SendGrid

• Feature/Setting: Automated API triggers; automated marketing email flow.
• Sample Config: Automatically send “Welcome to Aquarium Shop” to each new social lead.

14. Twilio

• Feature/Setting: Automated SMS API triggers; automate lead follow-up SMS.
• Sample Config: Send automated SMS acknowledgment for every incoming lead.

15. Slack

• Feature/Setting: Incoming Webhooks; automate team notifications.
• Sample Config: Every new aquarium lead introduces an automated Slack message.

16. Google Sheets

• Feature/Setting: Sheets API; automate spreadsheet row append.
• Sample Config: Log each new social ad lead automatically as a new row under CRM.

17. Zapier

• Feature/Setting: Automated workflow triggers; automate between social ads and CRMs.
• Sample Config: Detect new lead event, trigger data push to sales system.

18. Make (Integromat)

• Feature/Setting: Automated scenario builder; automate multi-step data flows.
• Sample Config: Chain social lead capture with CRM insert and email notification.

19. monday.com

• Feature/Setting: Board Item Creation API; automate new lead tasks.
• Sample Config: Automatically create action item per new social ad response.

20. Airtable

• Feature/Setting: Automated Record Create API; synchronize leads.
• Sample Config: Every submitted form automatedly generates a qualified lead entry.

21. Intercom

• Feature/Setting: Leads API; automate new contact creation.
• Sample Config: Each social ad lead automatedly starts a chatbot conversation.

22. HubSpot Chat

• Feature/Setting: Automated chat triggers; follow-up with leads.
• Sample Config: Initiate conversation flow based on new lead data.

Benefits

1. Automation accelerates aquarium shop lead response, maximizing conversion likelihood.

2. Automated flows prevent lost or duplicate leads, ensuring data integrity.

3. Automating cross-system integrations reduces employee workload and error.

4. Automated omnichannel is crucial for retail aquarium business scalability.

5. Automator sequences improve consistency in aquarium accessory promotions.

6. Using diverse automatable software enhances business resilience and reach.

7. Automatedly tracking source attribution from ad to CRM sharpens campaign ROI analysis.

8. Automating message follow-ups increases qualified appointments and shop visits.