Monitoring brand mentions and reviews

Purpose

1.1. Automate real-time monitoring of brand mentions and reviews across digital channels for an aquarium shop within pet supplies retail.
1.2. Automator systematically collects, analyzes, and notifies staff about social and customer feedback automatically.
1.3. Automatedly aggregates data from varied sources—social media, review sites, and forums—to maintain a unified brand reputation record.
1.4. Automation enables timely responses to positive/negative feedback, reinforcing omnichannel communication and enhancing customer loyalty.

Trigger Conditions

2.1. New social media post, comment, or direct message containing brand/shop keywords detected.
2.2. Automated review submission on platforms such as Google, Yelp, or Trustpilot.
2.3. Influencer or third-party blog mentions identified via RSS or webhooks.
2.4. Automation triggers on specific sentiment (positive/negative/neutral) or specific keywords (e.g., shop name or products).

Platform Variants

3.1. Twitter API
• Feature: "Filtered Stream"; sample: automate stream rule for [“AquariumShopName”], sends webhook on mention.
3.2. Facebook Graph API
• Feature: "/{page-id}/feed"; sample: automate pull for page posts and comments, triggers on keyword match.
3.3. Instagram Graph API
• Feature: "Mentions" endpoint; sample: automator listens for tags or mentions of profile.
3.4. Google My Business API
• Feature: "accounts.locations.reviews.list"; automating review fetch for instant shop mention alerts.
3.5. Yelp Fusion API
• Feature: "Business Reviews"; automate scheduled fetch of new reviews.
3.6. Trustpilot API
• Feature: "/business-units/{id}/reviews"; automator retrieves reviews matching target keywords.
3.7. Reddit API
• Feature: "search_submissions"; schedule automation for daily posts mentioning the brand.
3.8. Discord Webhook
• Setting: automate monitoring of aquarium/retail Discord server channels for mentions.
3.9. Slack Events API
• Feature: "message.channels"; configure automator to trigger on brand keyword.
3.10. LinkedIn API
• Feature: "UGC Posts"; automate listening for posts mentioning the business.
3.11. WhatsApp Business API
• Feature: webhook event for message input; automatedly alert on mention detected.
3.12. Telegram Bot API
• Feature: "getUpdates"; automator parses chats for shop/product name.
3.13. Google Alerts
• Setting: feed results to automation when keyword alert fires.
3.14. Amazon Seller Central API
• Feature: "Product Reviews"; automate fetch of new reviews mentioning shop or products.
3.15. Shopify API
• Feature: "Product Reviews"; set up automator for new review webhook.
3.16. Zendesk
• Feature: "Ticket Comments"; automate ticket creation when negative review/mention is found.
3.17. Hootsuite API
• Feature: Pull managed channel mentions into automating workflow.
3.18. Sprout Social API
• Feature: Automator retrieves new incoming brand mentions from various social networks.
3.19. TikTok API
• Feature: Monitor comments and mentions for shop’s content via webhook.
3.20. RSS Feed Automation
• Setting: Subscribe automator to blogs/forums covering aquatic accessories for mentions.

Benefits

4.1. Automatedly ensures no mention or review is missed, even outside shop’s direct channels.
4.2. Automates centralization of all customer feedback for fast, data-driven response.
4.3. Automation accelerates issue resolution, preventing reputational damage.
4.4. Automator delivers instant insights into customer perceptions and competitor positioning.
4.5. Automating omnichannel engagement raises customer trust and lifetime value through prompt, tailored communications.