Purpose
1. Automate social contest winner selection and automate notification to participants/customers via omnichannel communication.
2. Automator extracts valid entries, runs automated random or rules-based selection, then triggers notification workflows.
3. Segments contest participants, updates CRM entries, automates tracking of campaign engagement for marketing optimization.
4. Automating feedback collection post-notification, supporting cross-channel analytics and future campaign automation refinement.
Trigger Conditions
1. Scheduled time after contest closes is reached.
2. Manual trigger by staff to automate winner drawing process.
3. Receipt of a threshold number of entries, automates batch processing.
4. Reached pre-configured hashtags or engagement level on social channels.
Platform Variants
1. Twilio SMS
- Feature/Setting: Messaging API — automate SMS notification to winners; configure sender number and personalized message templates.
2. SendGrid
- Feature/Setting: Mail Send API — automates email notification with winner announcement; set dynamic content and sender authentication.
3. Facebook Graph API
- Feature/Setting: /comments edge & webhook — automates entry extraction; configure auto-commenting for winner notification.
4. Instagram Graph API
- Feature/Setting: /media/comments endpoint — automate scraping of contest entries and automate posting winner announcements.
5. Google Sheets
- Feature/Setting: Sheets API — automate logging of entries, automate winner randomization, stores notification status.
6. Salesforce
- Feature/Setting: Process Builder/Flow — automate CRM update for participants/winners, automate lead/note creation.
7. Slack
- Feature/Setting: Incoming Webhooks — automate internal notifications to staff of winner selection.
8. Mailchimp
- Feature/Setting: Campaign API — automates segmenting contest participants, sends automated contest updates.
9. HubSpot
- Feature/Setting: Workflow Automation — CRM tag automation for contest entries and automated winner email sequence.
10. Discord
- Feature/Setting: Bot API — automates DM winner notifications, automate public announcement in configured channels.
11. Telegram
- Feature/Setting: Bot API — automates contest result messages direct to users.
12. Typeform
- Feature/Setting: Webhooks — automates fetching of form entries, automate onward processing into contest automation pipeline.
13. SurveyMonkey
- Feature/Setting: Webhooks & API — automates exporting entries, integrate into winner selection automator.
14. Shopify
- Feature/Setting: Admin API — automate tagging customer profiles as contest winners or participants.
15. Zoho CRM
- Feature/Setting: Workflow Rules — automate notifications to winners, update records with contest result.
16. Zapier
- Feature/Setting: Multi-step Zaps — automates entry capture, random selection, auto-messaging flows.
17. Microsoft Teams
- Feature/Setting: Webhook/Connectors — automate notifying internal teams or automating post-winner communications.
18. ActiveCampaign
- Feature/Setting: Automation Builder — automates email campaigns for contest winners and runners-up.
19. Airtable
- Feature/Setting: Automations — store entries, automate winner draw, automate multi-channel notification log.
20. WhatsApp Business API
- Feature/Setting: Message Templates — automate direct winner notification via WhatsApp.
21. Google Forms
- Feature/Setting: Form Submission Triggers — automate data push on every entry into contest workflow.
22. Trello
- Feature/Setting: Automation Rules — automate creation of cards for selected winners, track notification status.
23. Intercom
- Feature/Setting: Custom Bots — automate sending result messages to contest participants.
24. Klaviyo
- Feature/Setting: Flow Automation — automate winner announcement via segmented email push.
25. Notion
- Feature/Setting: API + Databases — automate storing and updating contest data and notification logs.
Benefits
1. Automating winner selection removes manual error and bias, ensures compliance and fairness.
2. Automation speeds up notification, drives immediate engagement post-contest.
3. Trackable automation logs improve contest transparency and allow for campaign performance analysis.
4. Automate multi-channel reach, boosting customer satisfaction with real-time winner notifications.
5. Automating feedback and engagement boosts future campaign design and ROI.