Channel performance analytics delivery

Purpose

1.1. Automate omnichannel channel performance analytics delivery to enable real-time, unified insights across all sales and marketing channels in an art supply store.
1.2. Automates the extraction, aggregation, and delivery of channel-specific analytics—covering POS, ecommerce, social, email, and in-store interactions.
1.3. Automating analytic workflows streamlines decision-making, enabling managers to identify high- and low-performing channels, optimize marketing spend, and forecast trends more accurately.
1.4. Delivers automated reports and dashboards to stakeholders, reducing manual reporting workload and response time.

Trigger Conditions

2.1. Scheduled automator runs (e.g., daily, weekly, monthly analytics).
2.2. Automated real-time triggers on new transaction or campaign activity.
2.3. Automated triggers from threshold events (e.g., sales drops, high return rates).
2.4. Manual triggers via command in business chat (Slack, Teams).

Platform Variants

3.1. Google Analytics
• Feature/Setting: Use GA4 Data API for real-time automated channel data extraction.
3.2. Shopify
• Feature/Setting: Configure “Admin API — Analytics” for automated order/source reporting.
3.3. Facebook Ads Manager
• Feature/Setting: Use “Marketing API — Insights” for automating campaign performance pulls.
3.4. Instagram Graph API
• Feature/Setting: Automate media and engagement analytics retrieval via “/insights” endpoint.
3.5. Mailchimp
• Feature/Setting: Use “Reports Endpoint” for automated email campaign analytics exports.
3.6. Salesforce Commerce Cloud
• Feature/Setting: “OCAPI Analytics” access automates channel sales/traffic reporting.
3.7. Tableau
• Feature/Setting: Tableau Server REST API automates dashboard updates from multiple data connectors.
3.8. Microsoft Power BI
• Feature/Setting: Automate report refresh with “Dataset Refresh API” for always-current analytics.
3.9. HubSpot
• Feature/Setting: Automate marketing/email traffic analytics pulls from “Analytics API”.
3.10. Klaviyo
• Feature/Setting: Automate email and SMS campaign metrics via “Metrics API”.
3.11. Zendesk
• Feature/Setting: “Zendesk Explore API” automates support/channel activity analytics.
3.12. Square
• Feature/Setting: Use “Square Reporting API” for automated sales/channel data delivery.
3.13. WooCommerce
• Feature/Setting: REST API automates channel order/source extraction.
3.14. TikTok for Business
• Feature/Setting: “TikTok Marketing API” automates ad channel analytics reporting.
3.15. Google Data Studio
• Feature/Setting: Use Data Studio API for automated scheduled reporting and channel performance visualization.
3.16. Smartsheet
• Feature/Setting: “SmartSheet Reports API” automates cross-channel analytics sheet updates.
3.17. Slack
• Feature/Setting: Automate analytic alert delivery via “Chat.postMessage” API.
3.18. Microsoft Teams
• Feature/Setting: Use “Microsoft Graph — Channel Message API” to automate delivery of channel analytics snapshots.
3.19. QuickBooks
• Feature/Setting: “Reports API” automates financial/performance breakdowns per channel.
3.20. Amazon Seller Central
• Feature/Setting: “Reports API” automates extraction of sales and performance metrics by channel.
3.21. Google Sheets
• Feature/Setting: “Sheets API” automates the update and delivery of analytics in shared sheets.
3.22. Looker
• Feature/Setting: “Looker API” automates generation and scheduled delivery of omnichannel dashboards.

Benefits

4.1. Automates cross-platform data collation for holistic, omnichannel reporting.
4.2. Accelerates analytics delivery, enabling faster response to sales/channel trends.
4.3. Automated insights reduce errors and manual data compilation workload.
4.4. Automates delivery and consumption of timely, actionable performance metrics to key stakeholders.
4.5. Improves channel strategy with ongoing, automated performance monitoring and alerting.