Purpose
1.2. Automating feedback management reduces response times, ensures every delivery incident is logged, notifies relevant teams, and improves overall customer satisfaction through consistent and tracked communications.
Trigger Conditions
2.2. Feedback with certain keywords (late, cold, missing items) detected via NLP.
2.3. Every time a delivery is marked as completed and customer review is provided.
2.4. Negative feedback (< 3 stars) flagged for rapid escalation automation.
2.5. Positive feedback received, prompting automated thank-you response.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: SMS API — automate sending immediate text acknowledgment and resolution updates.
• Sample: Configure webhook to trigger send SMS on feedback webhook event.
3.2. SendGrid
• Feature/Setting: Transactional Mail API — automate email responses and feedback tracking.
• Sample: Automate sending “Thank you for your feedback” template on new-feedback event.
3.3. Slack
• Feature/Setting: Incoming Webhooks — automate posting flagged feedback into #delivery-feedback channel for team review.
• Sample: Configure webhook to deliver message post on negative feedback.
3.4. Microsoft Teams
• Feature/Setting: Connector/API — automate sending actionable cards to customer service channels.
• Sample: Routing feedback escalation notifications as adaptive cards.
3.5. Zendesk
• Feature/Setting: Ticket API — automate feedback-to-ticket creation with customer and delivery details auto-filled.
• Sample: Workflow triggers ticket on feedback submission.
3.6. Freshdesk
• Feature/Setting: Feedback Integration API — automates support ticket creation and assignment for feedback cases.
• Sample: Map feedback forms to Freshdesk new-ticket.
3.7. Gmail
• Feature/Setting: Gmail API — automates personalized, templated feedback responses via email.
• Sample: Automation triggers message send from monitored account.
3.8. WhatsApp Business API
• Feature/Setting: Messaging API — automate WhatsApp responses thanking customers or gathering more info.
• Sample: Use feedback trigger to auto-reply on WhatsApp.
3.9. HubSpot
• Feature/Setting: Workflows — automates customer segmentation and follow-up tasks based on feedback sentiment.
• Sample: Auto-create deal or task upon feedback.
3.10. Salesforce
• Feature/Setting: Service Cloud API — automates case creation and follow-up reminders tied to delivery issues.
• Sample: Auto-generate service case on feedback input.
3.11. Shopify
• Feature/Setting: Order Webhooks — automate feedback capture at order-completion stage with back-end API.
• Sample: Trigger post-delivery survey message.
3.12. WooCommerce
• Feature/Setting: Webhooks — automates sending feedback forms and capturing responses post-order.
• Sample: Webhook triggers feedback workflow.
3.13. Google Forms
• Feature/Setting: Forms API — automates detection and processing of new feedback entries.
• Sample: Automate acknowledgment email on submit.
3.14. Typeform
• Feature/Setting: Webhooks — automate real-time feedback submission capture and notifications.
• Sample: Trigger automation on submit event.
3.15. Mailchimp
• Feature/Setting: Automated Email Pipelines — automates segmented follow-up for feedback promoters or detractors.
• Sample: Use customer tag for targeted campaign.
3.16. Intercom
• Feature/Setting: Inbox API & Bots — automates immediate chat responses for online delivery feedback.
• Sample: Route feedback to live agent/bot.
3.17. Facebook Messenger
• Feature/Setting: Messenger API — automate chatbot or templated responses to messenger-delivered feedback.
• Sample: Chatbot sends personalized acknowledgment.
3.18. Google Sheets
• Feature/Setting: Spreadsheet API — automates feedback logging and triggers reporting workflows.
• Sample: Auto-insert feedback row and flag issues.
3.19. Trello
• Feature/Setting: Cards API — automates creation of feedback cards for daily review and follow-up actions.
• Sample: Generate new card for each negative feedback.
3.20. ClickUp
• Feature/Setting: Task Automation API — automate task generation from delivery feedback, assign to customer care.
• Sample: Auto-create and assign task with tags as per feedback severity.
3.21. Zoho CRM
• Feature/Setting: Workflow Automation — automate lead or ticket updates based on customer feedback status.
• Sample: Auto-update CRM record on feedback entry.
3.22. Asana
• Feature/Setting: API/Rules — automate creating follow-up tasks/tickets on customer delivery issue feedback.
• Sample: Trigger feedback-based task.
3.23. Notion
• Feature/Setting: API Integration — automates feedback collection and linking to delivery database.
• Sample: Append new feedback into reviews database.
Benefits
4.2. Reduces manual handling time, automating escalation of negative feedback for rapid intervention.
4.3. Improves consistency by automating templated communications tailored to sentiment and delivery context.
4.4. Centralizes feedback data, automating holistic reporting for management insights and continuous improvement.
4.5. Enhances customer relationships by automatedly demonstrating responsiveness, building loyalty and trust.
4.6. Supports team efficiency by automating notification, ticket, and task generation, preventing issues being overlooked.