Cart abandonment follow-up sequences

Purpose

 1.1. Recover lost sales by re-engaging customers who added products or animal cafe experiences to their cart but left without purchasing.
 1.2. Provide personalized reminders, incentives, or support to encourage checkout completion.
 1.3. Nurture brand loyalty, gather feedback on abandonment reasons, and optimize conversion strategies for pet-friendly cafe online storefronts.
 1.4. Automate multi-channel touchpoints (email, SMS, ads, chat), decreasing manual intervention and response lag.

Trigger Conditions

 2.1. Customer adds item(s) to cart, submits contact or pet details, but leaves site without purchase within defined session time (e.g., 30 minutes).
 2.2. Partial checkout details (e.g., name, email, phone) are captured.
 2.3. Cart monitoring detects inactivity or browser exit.
 2.4. Configurable time delay triggers follow-up sequence (commonly 1 hour, 24 hours, and 3 days post-abandonment).

Platform Variants

 3.1. Shopify
 • Feature/Setting: Abandoned Checkout API—activate "abandoned_checkout" webhook, send cart data to email/SMS flow.

 3.2. WooCommerce
 • Feature/Setting: Webhooks or Action Scheduler; configure "woocommerce_cart_abandoned" events with REST API for custom triggers.

 3.3. Magento
 • Feature/Setting: Cart Abandonment built-in or API; subscribe to "quote_remove_item" or "checkout_cart_product_add_after".

 3.4. BigCommerce
 • Feature/Setting: Abandoned Cart Emails; enable "GET abandoned_carts" via API.

 3.5. Wix
 • Feature/Setting: Automation Rule; configure “Send an email to shoppers who didn’t finish checking out”.

 3.6. Salesforce Commerce Cloud
 • Feature/Setting: Triggers (Order Management); use “BasketUpdated” API event and “Abandoned Cart Email” in Marketing Cloud.

 3.7. Klaviyo
 • Feature/Setting: Abandoned Cart Flow; sync with “Started Checkout” trigger from Shopify/Magento/WooCommerce.

 3.8. Mailchimp
 • Feature/Setting: Abandoned Cart Email Automation; connect to Shopify or WooCommerce integration, enable prebuilt workflows.

 3.9. Omnisend
 • Feature/Setting: Abandoned Cart Workflow; configure “Cart Abandoned” event as trigger and map dynamic fields.

 3.10. ActiveCampaign
 • Feature/Setting: Automation Builder; trigger workflow with Webhook from eCommerce site and send follow-up series.

 3.11. HubSpot
 • Feature/Setting: eCommerce Bridge API; trigger abandoned cart workflow and email nurture series.

 3.12. SendGrid
 • Feature/Setting: Dynamic Email Template API; send template triggered by abandonment webhook.

 3.13. Twilio
 • Feature/Setting: Programmable SMS API; trigger SMS using abandoned cart data from eCommerce webhook.

 3.14. Facebook Ads
 • Feature/Setting: Custom Audiences; sync cart abandonment users to retarget via API.

 3.15. Google Ads
 • Feature/Setting: Remarketing Tag; trigger display ads to users based on cart abandonment event.

 3.16. Segment
 • Feature/Setting: Track “Cart Abandoned” event; send to marketing and comms downstream integrations.

 3.17. Zapier
 • Feature/Setting: Webhook trigger; connect eCommerce cart event to any supported CRM/marketing automation.

 3.18. Intercom
 • Feature/Setting: Messages Automation; send in-app or email message triggered by API or event stream.

 3.19. Vero
 • Feature/Setting: Workflow Automation; trigger abandoned cart journeys via eCommerce API event.

 3.20. Braze
 • Feature/Setting: Canvas customer journey; launch campaigns for users with "cart left" event.

 3.21. Sendinblue
 • Feature/Setting: Automation workflow; trigger email/SMS with dynamic cart content upon abandonment event.

Benefits

 4.1. Increases online cafe booking and merchandise sales by recapturing potential lost revenue.
 4.2. Enables automated, multi-channel communication for broader reach and better engagement.
 4.3. Customizable timing and messaging for tailored customer experience.
 4.4. Reduces staff workload by minimizing manual outreach and follow-ups.
 4.5. Captures analytics and feedback for ongoing optimization of sales funnel and onsite user experience.