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Personalized product recommendation engine

Purpose

1.1. Deliver personalized product recommendations in real-time for animal cafe patrons shopping online by leveraging their browsing, purchase, and interaction history, enhancing upsells of pet-care items, merchandise, and special treats.
1.2. Build customer loyalty and increase average cart value by suggesting relevant pet-themed products, new arrivals, and café event bookings through automated eCommerce workflows.
1.3. Facilitate cross-channel engagement across web, email, SMS, and social media, turning insights into actionable product offers tailored for pet-friendly café clientele.

Trigger Conditions

2.1. User logs into the online store or views product pages.
2.2. Completion of a purchase or addition of product to cart.
2.3. Returning customer detected via email or device ID.
2.4. Positive engagement with cafe content or pet community platform.
2.5. Interaction with previous recommendation links (email/SMS).
2.6. Seasonal events, store promotions, or pet birthdays approaching.

Platform Variants


3.1. Shopify
• Feature/Setting: “Product Recommendations API”; configure personalized endpoint with customer ID and purchase history.

3.2. WooCommerce
• Feature/Setting: “Automated Related Products”; enable plugin to dynamically generate custom lists by product tags.

3.3. Magento
• Feature/Setting: “Adobe Sensei Product Recommendations”; connect to Sensei module, map customer data sources.

3.4. BigCommerce
• Feature/Setting: “Personalization APIs”; set up trigger on cart/view events for smart recommendations.

3.5. Salesforce Commerce Cloud
• Feature/Setting: “Einstein Product Recommendations”; assign rules to pull browsing history and use predictive sorting.

3.6. Klaviyo
• Feature/Setting: “Product Feed & Flows”; create custom eCommerce flows using dynamic blocks in emails for personalized items.

3.7. Mailchimp
• Feature/Setting: “E-Commerce Product Recommendations Block”; insert block in journey builder using customer profile data.

3.8. HubSpot
• Feature/Setting: “E-commerce Bridge API”; sync contacts’ behavior to drive personalized recommendations.

3.9. Facebook Shops
• Feature/Setting: “Product Set Collections”; automated collection display based on user interest via pixel data.

3.10. Instagram Shopping
• Feature/Setting: “Dynamic Product Ads”; configure product catalog with recommendation logic via commerce manager.

3.11. Google Merchant Center
• Feature/Setting: “Product Suggestions API”; enable audience triggering for returning pet cafe customers.

3.12. Segment
• Feature/Setting: “Customer Traits Tracking”; push unified shopper data to all recommendation endpoints.

3.13. Braze
• Feature/Setting: “Connected Content API”; pull custom recommendations into push notifications.

3.14. Intercom
• Feature/Setting: “Custom Bot Actions”; recommend products during live chat based on mapped data.

3.15. Twilio SMS
• Feature/Setting: “Programmable Messaging API”; automate smart response SMS with product suggestions based on profile.

3.16. Zapier
• Feature/Setting: “Webhooks & Conditional Logic”; send dynamic recommendations based on workflow rules.

3.17. Algolia
• Feature/Setting: “Personalization API”; configure user affinity parameters to boost animal-themed product ranking.

3.18. Yotpo
• Feature/Setting: “Smart Prompts”; use post-review triggers to offer tailored products via popup or email.

3.19. Gorgias
• Feature/Setting: “Customer Intents API”; show support agents custom recommendation prompts mid-conversation.

3.20. RecoAI
• Feature/Setting: “Omnichannel Recommendation Engine”; enable event-triggered, profile-driven automated suggestions.

3.21. Freshworks CRM
• Feature/Setting: “Sales Sequence Automation”; include custom recommendation steps triggered by pet-type field.

3.22. ActiveCampaign
• Feature/Setting: “Conditional Content”; display personalized blocks within campaign emails based on user activity.

Benefits

4.1. Boost retention and conversion rates for pet-friendly café eCommerce by engaging each visitor with authentic, relevant product suggestions.
4.2. Reduce manual marketing effort and create a frictionless, enjoyable shopping journey for animal cafe audiences.
4.3. Increase both direct and repeat sales through omnichannel, automated, and data-driven recommendations tailored to pet lovers’ needs.

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