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Review collection post-purchase

Purpose

1.1. Automate follow-up review solicitations after a customer completes a purchase at an animal café’s online store, increasing customer feedback, engagement, and social proof.
1.2. Schedule and personalize requests so each customer receives tailored prompts at optimal times based on order data, maximizing review volume and relevance.
1.3. Seamlessly integrate with POS, email, SMS, and social platforms to streamline feedback collection without manual intervention.
1.4. Route collected reviews to appropriate public channels or internal systems for analysis, response, or publication.

Trigger Conditions

2.1. Successful order status updates to “completed” or “delivered.”
2.2. Payment confirmation received and shipping marked as fulfilled.
2.3. X days elapsed after purchase (configurable time delay).
2.4. Customer opted-in to marketing or follow-up communications.
2.5. Order contains review-eligible products or services (can filter by SKU/category).

Platform Variants

3.1. Shopify
• API: Orders, Customers, Notifications
• Configure webhook on order completion to trigger review request email.
3.2. WooCommerce
• REST API: Order status, email marketing extension
• Use workflow automation to send post-purchase emails via action hook.
3.3. Wix Stores
• Wix Automations: “Order Paid” trigger, Email Marketing Action
• Configure automation rule with a template for asking reviews.
3.4. BigCommerce
• Order API, Marketing Email integration
• Trigger transactional email for reviews after shipment marked delivered.
3.5. Square
• Orders API, Customer Engagement API
• Automated SMS/email review request when receipt is sent.
3.6. Lightspeed
• Custom workflow: eCom Order status, email template automation
• Send review invite on “Shipped” or "Completed."
3.7. Toast POS
• Guest Feedback API, Automated Campaigns
• Post-payment message invite via email or SMS.
3.8. OpenTable
• API: Reservation completed webhook
• Send survey or review solicitation after visit confirmation.
3.9. Google Forms
• Auto-email form link with order data using Apps Script.
• Trigger via ecommerce order webhook integration.
3.10. Mailchimp
• Customer Journey Automations, API: Add to Audience & Trigger Email
• Configure post-purchase journey to send review request.
3.11. Klaviyo
• Flows: Post-Purchase Review Flow, API: Track Purchases
• Triggered campaign based on order completion event.
3.12. SendGrid
• Marketing Campaigns API, Event Webhook
• Trigger transactional review email upon fulfillment.
3.13. Twilio SMS
• Messaging API: Programmable SMS
• Send tailored SMS with review link post-order.
3.14. ActiveCampaign
• Automation Builder, API: Contact update & trigger email
• Set automatic follow-up email sequence for review.
3.15. HubSpot
• Workflows, Trigger: Deal/Order Close, Email Tasks
• Initiate review email/SMS post-payment.
3.16. Zapier
• Webhooks, Scheduler trigger
• Connect order platforms to email/SMS review requests.
3.17. ReviewTrackers
• API: Review Collection Endpoint
• Automate sending review invites to recent customers.
3.18. Trustpilot
• Invitations API
• Trigger automated review invitation post-transaction.
3.19. Yotpo
• Review Request API
• Time delay post-purchase email or SMS review message.
3.20. Google Sheets
• Apps Script automation: row added = trigger email
• Send review email upon entry of completed order.
3.21. Typeform
• Webhooks API
• Automatically generate personalized review forms post-purchase.
3.22. Zendesk
• Triggers & Automations
• Send ticket or email for review solicitation after support interaction.

Benefits

4.1. Increases volume and authenticity of customer feedback.
4.2. Reduces staff time spent on manual follow-up.
4.3. Enables fast response to dissatisfied customers for service recovery.
4.4. Boosts search engine reputation and customer trust.
4.5. Personalized and scheduled outreach maximizes likelihood of review submission.
4.6. Centralizes and streamlines review and reputation management.

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