Purpose
1.2 Increase transparency throughout shipment lifecycle and reduce manual status requests.
1.3 Streamline logistics coordination, minimize missed delivery windows, and enhance customer experience.
1.4 Automate status aggregation from multiple carriers (FedEx, DHL, UPS, regional LTLs) and distribute via preferred channels (SMS, email, app, dashboard, webhook, CRM).
Trigger Conditions
2.2 Change in shipment status within ERP/WMS (e.g., SAP, NetSuite, Oracle, Zoho Inventory).
2.3 Scheduled interval batch check for shipment status (e.g., every 10 minutes).
2.4 Manual team update via mobile app or portal for custom freight.
Platform Variants
3.1 Twilio SMS
• Feature: Messaging API.
• Sample: Configure to push status updates to customer mobiles using shipment event data.
3.2 SendGrid
• Feature: Mail Send API.
• Sample: Setup workflow to trigger transactional email for each shipment event.
3.3 WhatsApp Business (Meta API)
• Feature: Message Template API.
• Sample: Update customers via structured WhatsApp messages on every scan.
3.4 Slack
• Feature: chat.postMessage.
• Sample: Send alert to operations/logistics channel with real-time shipment status.
3.5 Microsoft Teams
• Feature: Incoming Webhook.
• Sample: Post updates to group chat for sales and fulfillment teams.
3.6 Zapier
• Feature: Webhooks & Formatter.
• Sample: Monitor carrier APIs, route and format updates to Google Sheets or CRM.
3.7 FedEx Web Services
• Feature: Track API.
• Sample: Periodically poll shipment numbers, process updates for automation.
3.8 UPS Tracking API
• Feature: Track API.
• Sample: Fetch shipment scans, trigger notifications or CRM entry.
3.9 DHL Express API
• Feature: Tracking Event Notification.
• Sample: Subscribe to events to auto-trigger downstream update flows.
3.10 Google Chat
• Feature: Webhook Bot.
• Sample: Push operations alerts to group chat for order management.
3.11 Salesforce
• Feature: Custom Object & Process Builder.
• Sample: Create or update shipment records, trigger email/SMS alerts.
3.12 HubSpot
• Feature: Workflow Automation.
• Sample: Create timeline events for shipments and notify account managers.
3.13 Zoho CRM
• Feature: Webhooks & Workflow Rules.
• Sample: Auto-update records and send client notifications.
3.14 NetSuite
• Feature: SuiteScript/SuiteTalk.
• Sample: Integrate real-time tracking data to sync with sales & fulfillment modules.
3.15 SAP
• Feature: Event Mesh/Integration Suite.
• Sample: Trigger delivery status updates for supply chain orchestration.
3.16 Monday.com
• Feature: Automations + Integrations.
• Sample: Update boards or notify team on shipment changes.
3.17 Airtable
• Feature: Automations.
• Sample: Update shipment tracking view, notify logistics lead.
3.18 Trello
• Feature: Butler Automation/API.
• Sample: Move cards/boards on delivery events, alert users.
3.19 Webex
• Feature: Webhooks API.
• Sample: Broadcast shipment status messages to team spaces.
3.20 Pipedrive
• Feature: Webhook & Activity API.
• Sample: Log shipment progress and alert sales reps for client communication.
Benefits
4.2 Lower inquiry burden on support teams.
4.3 Provide customers with proactive, timely updates.
4.4 Improve order-to-cash cycle efficiency.
4.5 Enhance trust and relationships with B2B wholesale buyers.
4.6 Streamline escalation handling for at-risk or delayed shipments.
4.7 Centralize real-time visibility for all stakeholders.