Purpose
1. Send real-time, personalized order confirmation messages to customers upon order placement via SMS, email, chat apps, or push notifications.
2. Reduce missed communications, enhance customer experience, and confirm payment, delivery, or pickup details.
3. Integrate multiple channels to ensure message delivery preference compliance and regulatory requirements.
4. Support order status tracking, special instructions acknowledgement, and further engagement links.
Trigger Conditions
1. New order submitted via web, mobile app, phone, or aggregator partner (e.g., Zomato/Swiggy).
2. Payment confirmation event or successful order insertion in the restaurant’s POS/ERP/order management system.
3. Receipt of customer contact data (phone number, email, chat ID) in order payload.
4. Manual order entry by staff in POS terminal.
Platform Variants
1. Twilio SMS
• Feature/Setting: Programmable Messaging API; configure with auth token, sender ID, and SMS template; sample — sendMessage({to: customerNumber, body: orderConfirmationText}).
2. SendGrid (Email)
• Feature/Setting: Send Email API; set sender, recipient, subject, dynamic template with order variables.
3. WhatsApp Business API
• Feature/Setting: Messages endpoint; configure template message and customer WhatsApp ID.
4. Nexmo (Vonage SMS)
• Feature/Setting: SMS API; define API key/secret, from, to, and text fields for confirmation SMS.
5. Mailgun
• Feature/Setting: Messages API; set domain, authentication, and email template payload.
6. Firebase Cloud Messaging (Push)
• Feature/Setting: FCM API; use customer device token and custom payload for in-app confirmations.
7. Slack (Internal Alerts)
• Feature/Setting: Incoming Webhooks; post formatted order message to team channel for staff copying.
8. Telegram Bot API
• Feature/Setting: sendMessage method; use chat_id from order payload, format order details.
9. Plivo
• Feature/Setting: Message API; configure sender, recipient, content for SMS notifications.
10. MessageBird
• Feature/Setting: SMS or WhatsApp API; set up API key, define recipient contact for delivery.
11. Amazon SES (Email)
• Feature/Setting: SendEmail function; include confirmation content and recipient from captured order.
12. Zoho Mail
• Feature/Setting: Mail Send API; define sender/recipient, order ID, and status in email body.
13. Outlook Graph API
• Feature/Setting: Mail Send endpoint; send formatted order confirmation to customer email.
14. Gupshup
• Feature/Setting: Messaging API for SMS/WhatsApp; dynamic order info in approved template message.
15. ClickSend
• Feature/Setting: SMS API; provide API credentials, receiver, and order text payload.
16. RingCentral
• Feature/Setting: SMS/Messaging API; configure and deliver transactional confirmations.
17. Infobip
• Feature/Setting: SMS/WhatsApp API; send formatted order confirmation using message templates.
18. Karix.io
• Feature/Setting: Messaging API; specify channel, customer number, and confirmation template.
19. Pabbly Email
• Feature/Setting: SMTP or Email API; input sender, recipient, mail subject, and HTML/text body.
20. Freshchat
• Feature/Setting: Conversations API; use customer chat ID and message content from order details.
21. SMSCountry
• Feature/Setting: HTTP API; send confirmation SMS with order parameters dynamically mapped.
22. Intercom
• Feature/Setting: Send Message endpoint; configure with email or chat as channel for customer.
23. MoEngage
• Feature/Setting: Push/APNs/Email API; configure automated campaign trigger for order events.
24. WebEngage
• Feature/Setting: Transactional message workflow; set trigger event as ‘Order Placed’.
Benefits
1. Improves customer trust by providing immediate order status clarity.
2. Reduces service queries and follows up with self-service links for order tracking or feedback.
3. Enables consistent brand communication across preferred customer channels.
4. Automates error-free, scalable confirmation delivery with minimal manual intervention.
5. Supports analytics collection for message delivery and response optimization.
Order Management & Processing