Scheduled follow-ups for incomplete or abandoned orders

Purpose

1.1. Automatically engage customers who started but did not complete their orders, prompting them to finalize or provide feedback, increase order completion rates, and recover potential lost revenue.
1.2. Enable Andhra restaurants to optimize ordering experience, reduce cart abandonment, and provide timely communications via preferred customer channels (SMS, email, WhatsApp, push).
1.3. Collect actionable data on reasons for abandonment to refine menu, processes, and customer support.

Trigger Conditions

2.1. Order created but not completed within customizable time window (e.g., 15 minutes, 1 hour).
2.2. Customer session ends without checkout or payment confirmation.
2.3. Explicit 'Abandon Cart' event in POS or delivery platform logs.
2.4. Customer closes ordering interface before submitting.
2.5. Scheduled batch processing (e.g., nightly job analyses incomplete orders).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Programmable Messaging API. Configure order status webhooks as triggers and set message template with order and restoration link.

3.2. SendGrid
• Feature/Setting: Transactional Email API with dynamic templates. Trigger email when order abandonment is detected, pass customer/order details as variables.

3.3. WhatsApp Business API
• Feature/Setting: Send template messages via Cloud API when incomplete order events fire; use approved message templates and personalization tokens.

3.4. Mailgun
• Feature/Setting: HTTP POST to Messages API with abandoned order notification template.

3.5. Firebase Cloud Messaging
• Feature/Setting: Send push notification to user devices via function triggered on backend order abandonment event.

3.6. Slack
• Feature/Setting: Notify order management team in channel using Incoming Webhooks for real-time human intervention, if desired.

3.7. HubSpot
• Feature/Setting: Workflow/Automation trigger for Abandoned Cart custom property, sends follow-up email via workflow action.

3.8. ActiveCampaign
• Feature/Setting: Automation sequence initiates abandoned order follow-up via Email or SMS campaign.

3.9. Zoho CRM
• Feature/Setting: Custom workflow in CRM module updates contact and sends email/SMS from templates on cart status change.

3.10. Intercom
• Feature/Setting: Automated message based on user inactivity or silent session on order page, through Intercom bot flows.

3.11. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio scheduled flow for abandoned order event, sends Journey Builder message.

3.12. Shopify
• Feature/Setting: Abandoned checkout API triggers Email/SMS via Shopify Flow or third-party integrations.

3.13. WooCommerce
• Feature/Setting: Hook into 'woocommerce_cart_abandoned' and use automated email extensions to follow up.

3.14. Klaviyo
• Feature/Setting: Flows triggered by event 'Checkout Started' not followed by 'Checkout Completed' in defined window.

3.15. Mixpanel
• Feature/Setting: Create cohort of incomplete orders and trigger campaign via integration connector.

3.16. Amazon SES
• Feature/Setting: Use SendEmail API via Lambda function in response to incomplete orders.

3.17. Pipedrive
• Feature/Setting: Workflow automation creates activity and sends email outreach for abandoned opportunities/orders.

3.18. Dialogflow
• Feature/Setting: Send chat prompt or WhatsApp reminder via webhook trigger on detected abandonment.

3.19. Telegram Bot API
• Feature/Setting: Bot sends reminder to customers on Telegram using 'sendMessage' method.

3.20. OneSignal
• Feature/Setting: Automated push notification using Segments and Triggers, fire on backend event for abandoned cart.

3.21. Mailchimp
• Feature/Setting: Customer journey with abandoned cart trigger; sends automated re-engagement emails.

3.22. Microsoft Power Automate
• Feature/Setting: Scheduled flow, triggers on order status in POS database and initiates multi-channel notifications.

3.23. Google Calendar
• Feature/Setting: Create follow-up task/event for staff on abandoned carts via Google Calendar API.

3.24. Zendesk
• Feature/Setting: Email/SMS triggers via webhook notification when order status remains 'incomplete' for set duration.

Benefits

4.1. Significant reduction in abandoned orders, boosting revenue and customer retention.
4.2. Immediate targeted reminders on customer’s preferred channels.
4.3. Actionable feedback loop to improve operational processes and menu design.
4.4. Reduced manual intervention, freeing staff for high-value interactions.
4.5. Enhanced customer experience through consistent, relevant communication.