Automated upsell recommendations in online ordering

Purpose

 1.1. Enhance order value by recommending complementary seafood dishes, sides, or drinks to customers in real time during the online order process.
 1.2. Utilize predictive analytics to customize upsell options based on current selection, order history, or trending pairings.
 1.3. Reduce missed revenue opportunities from manual or unsystematic upsell efforts.
 1.4. Seamlessly integrate with online menu and checkout flows for frictionless user experience.
 1.5. Track the performance of upsell campaigns to iterate for higher conversion rates.

Trigger Conditions

 2.1. Customer adds an item to cart matching upsell trigger rules (e.g., main dish selected, basket value threshold).
 2.2. Customer pauses during checkout or views the cart page.
 2.3. Previously purchased item matches current choice (personalized upsell).
 2.4. Cart contains unpaired dishes or is missing chef specials.
 2.5. Order placed during promotional period flagged for upsell push.

Platform Variants

 3.1. Shopify
  • App: Script Editor / Shopify Functions
  • Configure: Set cart triggers to prompt "Recommended pairings" before checkout.

 3.2. WooCommerce
  • Extension: WooCommerce Product Recommendations API
  • Configure: Rules for upsell recommendations based on product/category in cart.

 3.3. Square Online
  • Feature: Item Modifiers / API
  • Configure: Add automatic suggestions for sides or drinks at cart review.

 3.4. Toast POS
  • API: Toast Orders API
  • Configure: Inject upsell prompts into online ordering and display recommended combos.

 3.5. GloriaFood
  • Webhooks/Integration
  • Configure: Trigger pop-up offers for add-ons after initial item selection.

 3.6. BentoBox
  • Feature: Upsell/Modifier Recommendations
  • Configure: Apply logic for add-on seafood sides or desserts.

 3.7. Upserve POS
  • API: Menu Recommendations
  • Configure: Personalized suggestions based on diner profile/order history.

 3.8. Olo
  • Feature: Dynamic Menu API
  • Configure: Upsell automatically presented with curated seafood specials.

 3.9. Wix Restaurants
  • Feature: Smart Actions
  • Configure: Set rules to push upsell items in ordering widget.

 3.10. BigCommerce
  • App: Product Recommendations
  • Configure: Enable and define product links for upsell targeting seafood.

 3.11. Lightspeed Restaurant
  • API: Product Suggestions
  • Configure: Suggest drinks or desserts related to main seafood dishes.

 3.12. Grubhub for Restaurants
  • Feature: Add-on Suggestions
  • Configure: Set menu rules to display pairings on final cart page.

 3.13. Doordash Storefront
  • Integration: Upsell Settings
  • Configure: Trigger "Popular with this item" pairing during checkout.

 3.14. UberEats
  • Feature: Menu Modifiers/Recommendations
  • Configure: Show premium add-ons post-item selection.

 3.15. SquareSpace
  • Extension: Commerce App Blocks
  • Configure: Pop-up upsell with high-margin seafood recipes.

 3.16. Oracle MICROS Simphony
  • API: Suggestive Selling Module
  • Configure: Logic-based combos and seasonal upsells in order kiosk.

 3.17. Revel Systems
  • API: Upsell Recommendations
  • Configure: Set triggers based on seafood dish selections.

 3.18. Deliverect
  • API: Menu Item Links
  • Configure: Automatic upsell prompts for online platforms.

 3.19. ChowNow
  • Feature: Modifier Prompts
  • Configure: Offer sides and chef specials with core seafood.

 3.20. Clover
  • App: Recommended Items
  • Configure: Dynamic add-on and drink suggestion settings in web ordering.

Benefits

 4.1. Increases average order value through contextually relevant upsells.
 4.2. Reduces staff intervention for selling add-ons.
 4.3. Personalizes the dining experience by offering suitable pairings.
 4.4. Ensures consistent upsell workflow across all digital orders.
 4.5. Enables ongoing optimization using campaign performance data.