Purpose
1.2. Enhance customer experience with real-time updates on order status, payment confirmation, and estimated delivery or pickup time.
1.3. Reduce manual workload by automating the notification dispatch process for every order channel (online, app, phone, third-party platforms).
1.4. Ensure compliance with transparency standards by documenting all communications.
Trigger Conditions
2.2. Payment confirmed successfully (online or in-store).
2.3. Change in order status (e.g., order accepted, preparing, ready for pickup).
2.4. API callback from online ordering system confirming customer's order ID.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Use the Messages API; configure sender number with the order confirmation template.
3.2. SendGrid
• Feature/Setting: Use SendGrid Mail Send API; set up a transactional email template for confirmations.
3.3. WhatsApp Business API
• Feature/Setting: Use message templates API; configure for instant customer messaging post-order.
3.4. Mailgun
• Feature/Setting: Use the Messages API; set up domain and email template for confirmation notices.
3.5. Gmail API
• Feature/Setting: Use Users.messages.send; authenticate with OAuth2 and configure template body.
3.6. Slack
• Feature/Setting: Use chat.postMessage API; send notifications to staff or confirmation to customer channel.
3.7. Microsoft Outlook 365
• Feature/Setting: Use Microsoft Graph API, Mail.Send endpoint; set HTML confirmation email.
3.8. Telegram Bot API
• Feature/Setting: Use sendMessage method; configure bot with structured confirmation message.
3.9. Facebook Messenger
• Feature/Setting: Use Send API; set confirmation message as a reply to order event.
3.10. Viber API
• Feature/Setting: Use send_message endpoint; configure business sender and message body.
3.11. Salesforce Marketing Cloud
• Feature/Setting: Use REST API for triggered sends; link transactional email journey to order event.
3.12. Shopify Notifications
• Feature/Setting: Configure Order Notifications webhooks; use default or custom templates.
3.13. WooCommerce REST API
• Feature/Setting: Configure webhook for order.created event and trigger confirmation email via API.
3.14. HubSpot
• Feature/Setting: Use Workflows to send transaction email via HubSpot Transactional Email API.
3.15. ActiveCampaign
• Feature/Setting: Use automation recipes triggered on webhook/order event; send confirmation email.
3.16. Klaviyo
• Feature/Setting: Use Flow Triggers on ecommerce events; configure transactional notification.
3.17. Zendesk
• Feature/Setting: Use Triggers to send customer notification upon order update via email/text.
3.18. Intercom
• Feature/Setting: Configure Series automation on customer order event; send confirmation chat/email.
3.19. Amazon SES
• Feature/Setting: Use SendEmail API for transaction emails; connect to order trigger.
3.20. Google Chat API
• Feature/Setting: Use spaces.messages.create; send confirmation to customer or operations channel.
Benefits
4.2. Ensures consistency and reduces manual errors in order communications.
4.3. Frees staff from repetitive communication tasks, optimizing workflow efficiency.
4.4. Enables tracking and audit of all customer notifications for compliance and operations review.