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Shipment tracking notifications to customers

Purpose

1 Automate real-time shipment tracking notifications to customers upon order dispatch, status updates, or delivery, reducing manual workload and improving customer experience.

2 Synchronize carrier status with order systems and trigger multichannel alerts (SMS, Email, WhatsApp, in-app) to keep buyers informed throughout the shipment lifecycle.

3 Log tracking communications for compliance and support purposes, and escalate issues if delivery exceptions occur.


Trigger Conditions

1 Order status marked as "shipped" or "dispatched" in the ERP/WMS system.

2 Carrier provides a tracking status update (e.g., in-transit, out-for-delivery, delivered, exception).

3 Customer inquiry or scheduled notification interval reached.

4 Delivery exception or delay is detected via carrier API.


Platform Variants


1 Twilio SMS

  • Feature/Setting: Use Messaging API; configure webhook to send SMS upon order status update.
  • Sample: POST /2010-04-01/Accounts/{AccountSid}/Messages.json

2 SendGrid

  • Feature/Setting: Send email notification through Mail Send API; set dynamic templates for tracking.
  • Sample: POST /v3/mail/send

3 WhatsApp Business API

  • Feature/Setting: Send shipment alerts with tracking link; configure template message with tracking data.
  • Sample: POST /v1/messages

4 Slack

  • Feature/Setting: Incoming Webhooks to send internal shipment updates to logistics channel.
  • Sample: POST https://hooks.slack.com/services/{webhook_url}

5 Microsoft Teams

  • Feature/Setting: Use Connector to push tracking updates as adaptive cards to relevant team.
  • Sample: POST /v1.0/teams/{team-id}/channels/{channel-id}/messages

6 HubSpot

  • Feature/Setting: Workflow automation to trigger email/SMS based on shipping stage custom property.
  • Sample: Trigger workflow with “Shipment Tracking Update”

7 Salesforce

  • Feature/Setting: Process Builder/Flows to send notification via Email Alerts or SMS App.
  • Sample: Flow: Update action → Send Email Alert

8 Shopify

  • Feature/Setting: Use Order Fulfillment webhook to initiate customer notifications & update order notes.
  • Sample: Order Fulfillment Event → Trigger webhook

9 WooCommerce

  • Feature/Setting: Hook into “woocommerce_order_status_completed” action, call notification service.
  • Sample: add_action(‘woocommerce_order_status_completed’, ‘send_tracking_notification’)

10 Zapier

  • Feature/Setting: Set “New Tracking Number” as trigger, connect to Email/Text/Messaging actions.
  • Sample: Trigger: New Entry in ‘Shipments’ App

11 Klaviyo

  • Feature/Setting: Flow for “Order Shipped” event, push tracking in personalized email/SMS.
  • Sample: Trigger: metric ‘Shipped Order’ → Send Notification

12 Mailgun

  • Feature/Setting: Send shipment status with dynamic content via Mailgun Send Email API.
  • Sample: POST /v3/{domain}/messages

13 Amazon SNS

  • Feature/Setting: Use publish API to broadcast tracking event notifications through SMS/Email.
  • Sample: Publish request with Message = "Shipment Out for Delivery"

14 Google Chat

  • Feature/Setting: Use Webhooks for posting tracking milestone messages.
  • Sample: POST https://chat.googleapis.com/v1/spaces/{space}/messages

15 ShipEngine

  • Feature/Setting: Use tracking API to pull carrier status, automate outbound notification flow.
  • Sample: GET /v1/tracking?carrier_code=usps&tracking_number=123456

16 AfterShip

  • Feature/Setting: Use Webhooks on tracking status; notify customer via chosen channel.
  • Sample: POST to notifications endpoint with tracking info

17 Zendesk

  • Feature/Setting: Trigger ticket update with tracking data, send outbound notification to requestor.
  • Sample: POST /api/v2/tickets/{id}/comments

18 ActiveCampaign

  • Feature/Setting: Use automations for “tag added: shipped”; send email/SMS with tracking.
  • Sample: Automation Trigger: “Tag added: shipped”

19 Freshdesk

  • Feature/Setting: Send ticket update or push notification on shipping event.
  • Sample: Update ticket status via Conversations API

20 OneSignal

  • Feature/Setting: Send push notifications with tracking status and link.
  • Sample: POST /notifications with {tracking_link, status}

Benefits

1 Eliminates manual notification tasks, ensuring accuracy and timeliness.

2 Enhances customer satisfaction through proactive, transparent updates.

3 Centralizes shipment status tracking and communication in business records.

4 Reduces "where is my order" inquiries, lightening customer support demand.

5 Enables scalability, supporting high volume shipping with minimal operational friction.

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