Automated multi-location order routing for faster fulfillment

Purpose

1.1. Automatically route and allocate incoming acrylic supply orders across multiple retail locations to ensure fastest fulfillment, reduced shipping times, optimized inventory, and improved customer satisfaction.
1.2. Coordinate between e-commerce, inventory, and logistics platforms using direct API integrations to minimize manual intervention, avoid stockouts, and enable same-day or next-day shipping where possible.
1.3. Detect optimal location for fulfillment based on stock levels, proximity to customer, shipping rates, and store operating hours.

Trigger Conditions

2.1. New online order is placed via storefront or POS.
2.2. Inventory change alert is received from any location.
2.3. Customer shipping address is confirmed.
2.4. Out-of-stock at primary location is detected.

Platform Variants

3.1. Shopify
• Orders API: Trigger workflow on order creation; fetch order and shipping data.
3.2. WooCommerce
• order.created Webhook: Listen for new paid orders and send data to routing engine.
3.3. ShipStation
• Order Import API: Retrieve pending orders, push location assignments.
3.4. NetSuite
• SuiteScript/RESTlet: Map order to warehouse, update fulfillment location.
3.5. Microsoft Dynamics 365
• Sales Order API: Detect new sales order, automate assignment to optimal warehouse.
3.6. Zoho Inventory
• SalesOrder Created Trigger: Invoke location-check and routing script.
3.7. Salesforce Commerce Cloud
• OCAPI Order Resource: Capture order submission event.
3.8. Magento
• order.place_after Observer: Extract new order details for routing.
3.9. SAP S/4HANA
• OData Services (SD_SALESDOCUMENT_CREATE): Automate route assignment field population.
3.10. Oracle NetSuite
• REST API: Patch order records with fulfillment location.
3.11. QuickBooks Commerce
• Order Webhook: Detect, then distribute packing request to best store.
3.12. Cin7 Core
• Sales Order API: Get new order, run stock check by location, re-assign.
3.13. Google Sheets
• App Script / Webhook: Log incoming orders, set routing status with function calls.
3.14. Airtable
• Automations: On form submit, evaluate best location field, invoke notification.
3.15. Trello
• Card Creation Webhook: New order cards, auto-label with proposed fulfillment center.
3.16. Slack
• Incoming Webhook: Order alert; route announcement to location channel.
3.17. Twilio SMS
• Programmable Messaging: Send stock reroute alert or approval SMS to staff.
3.18. SendGrid
• Transactional API: Email customer with fastest-shipping location details.
3.19. FedEx Web Services
• Rate API: Calculate and select lowest-latency shipping methods per location.
3.20. Zapier
• Webhooks/Automation: Orchestrate triggers and route decision logic.

Benefits

4.1. Eliminates manual order sorting and location selection per order.
4.2. Reduces shipping times by always selecting optimal fulfillment site.
4.3. Prevents stockouts by balancing load across stores and auto-reallocating.
4.4. Improves SLA adherence, elevates customer experience, and lowers logistics cost.
4.5. Enables real-time visibility into inventory and fulfillment status for management.