Customer update with tracking number automatically upon dispatch

**Purpose**

1.1. Notify customers immediately via preferred channels when their order is dispatched, including exact tracking information.
1.2. Eliminate manual updates by staff, reducing human error and customer support queries.
1.3. Support timely communication, boosting trust and post-purchase satisfaction.
1.4. Integrate order systems, shipping platforms, and communication tools to relay tracking numbers the moment they are generated.
1.5. Maintain structured logs of communication events for compliance and analytics purposes.

**Trigger Conditions**

2.1. Order status changes to “Dispatched” or “Shipped” in order management system.
2.2. Shipment tracking number is assigned and available in the fulfillment dashboard.
2.3. Customer has opted-in for order status updates and communication channel is valid.
2.4. Dispatch event timestamp logged in shipping platform.
2.5. APIs of shipping partners confirm label creation along with tracking code.

**Platform Variants**

3.1. **Shopify**
- Feature/Setting: Use "Order fulfillment webhook"; configure automatic API trigger on fulfillment event.
3.2. **WooCommerce**
- Feature/Setting: Enable REST API webhook on order “completed” status; fetch tracking metadata.
3.3. **Magento**
- Feature/Setting: Activate order shipment event observer; configure to expose shipment/tracking APIs.
3.4. **ShipStation**
- Feature/Setting: Set “Shipment Notify API” to send tracking info payload on dispatch.
3.5. **EasyShip**
- Feature/Setting: Activate “Order Shipped” webhook; deliver tracking details to downstream system.
3.6. **Twilio SMS**
- Feature/Setting: Configure “Programmable SMS API”; set message template with dynamic tracking number.
3.7. **SendGrid**
- Feature/Setting: Use “Transactional Email API”; automate dispatch confirmation with tracking insertion.
3.8. **Mailgun**
- Feature/Setting: Trigger “Send Message” API via workflow on shipment confirmation event.
3.9. **Microsoft Power Automate**
- Feature/Setting: Connect order system to “Send Email/SMS” actions on fulfillment trigger.
3.10. **Zapier**
- Feature/Setting: Use “New Shipment” trigger in e-commerce app; action to send notification via chosen communication tool.
3.11. **Slack**
- Feature/Setting: Incoming Webhook posts customer tracking update message in specific channel.
3.12. **Google Sheets**
- Feature/Setting: Script watches for new tracking number entry; triggers notification add-on or mail merge.
3.13. **HubSpot**
- Feature/Setting: Workflow automation triggers “Send Email” with personalization token for tracking link.
3.14. **Klaviyo**
- Feature/Setting: Event-triggered flow on shipping event; email/SMS includes live tracking field.
3.15. **ActiveCampaign**
- Feature/Setting: Automation rule sends personalized message when order shipment tag applied.
3.16. **Intercom**
- Feature/Setting: Use “Custom Event” trigger to deliver chat or in-app message with real-time tracking.
3.17. **Freshdesk**
- Feature/Setting: Automated ticket update when order marked shipped, customer notified with tracking.
3.18. **Salesforce**
- Feature/Setting: Process builder invokes notification workflow on shipment object update.
3.19. **Mailchimp Transactional Email (Mandrill)**
- Feature/Setting: Use automated template with merge tags for tracking number and order data.
3.20. **SMSGlobal**
- Feature/Setting: Utilize REST API to send SMS containing tracking details on dispatch event.
3.21. **Nexmo (Vonage)**
- Feature/Setting: SMS API integration sends shipment info and tracking directly to recipient.
3.22. **Amazon SES**
- Feature/Setting: Trigger programmatic transactional email with embedded tracking number.
3.23. **Zendesk**
- Feature/Setting: Automated ticket email on order ship event, includes tracking and order summary.
3.24. **Odoo**
- Feature/Setting: Automated action emails customer shipment status and tracking via template.
3.25. **Pipedrive**
- Feature/Setting: Workflow automation pushes tracking detail into contact timeline with notification.

**Benefits**

4.1. Improved customer satisfaction due to real-time, accurate shipping updates.
4.2. Reduced customer service load through proactive communication.
4.3. Enhanced reliability and consistency of order-update messaging.
4.4. Scalable solution; supports unlimited orders with no increase in manual work.
4.5. Easy integration with multiple channels to match customer preferences.
4.6. Full audit trails for compliance and quality assurance.
4.7. Minimized error rate and eliminated repetitive staff tasks.
4.8. Decreased order-status uncertainty, increasing repeat order likelihood.