Purpose
1.2. Reduce manual intervention by staff, improving operational efficiency and accuracy.
1.3. Enhance customer experience by providing timely, clear communication through preferred channels (SMS, email, messaging apps, voice).
1.4. Integrate order management systems with multi-channel notification services to ensure updates reflect actual kitchen or POS status.
1.5. Adhere to regulatory compliance (e.g., opt-in/opt-out, message templates, local communication laws).
Trigger Conditions
2.2. Order status updated (e.g., “in kitchen,” “ready,” “out for delivery,” “completed”).
2.3. Manual override or customer inquiry prompts status resend.
2.4. Scheduled follow-ups (e.g., order delayed, post-delivery feedback).
2.5. Integration/API callback from restaurant management, POS, or delivery system.
Platform Variants
• Feature/Setting: Programmable Messaging API — set up webhook triggers on order status updates; send SMS with dynamic order status.
3.2. SendGrid
• Feature/Setting: Mail Send API — configure transactional emails with real-time order tracking links.
3.3. WhatsApp Business API
• Feature/Setting: Send message endpoint — template messages triggered by status event; personalized message contents.
3.4. Slack
• Feature/Setting: Incoming Webhooks — notify internal teams or customers via Slack channel/message on status change.
3.5. Microsoft Teams
• Feature/Setting: Incoming Webhook URL — automated card messages to customer or support team upon status change.
3.6. Facebook Messenger Platform
• Feature/Setting: Send API — automate Messenger chat with customer on order milestones.
3.7. Shopify
• Feature/Setting: Order fulfillment webhook + Notification API for order status emails or SMS.
3.8. Square
• Feature/Setting: Orders API webhook — connect to notification service for updating customers as order status changes.
3.9. Toast POS
• Feature/Setting: Order Events API — trigger HTTP request to notification system when order changes status.
3.10. Clover POS
• Feature/Setting: Webhook configuration — send updates to customer using preferred messaging service.
3.11. Mailgun
• Feature/Setting: Messages API — send order status email with tracking and support contact.
3.12. Zoho CRM
• Feature/Setting: Workflow automation — trigger customer email or SMS on order stage change.
3.13. HubSpot
• Feature/Setting: Workflow actions — configure automated emails/SMS on custom property change (order status).
3.14. Gmail API
• Feature/Setting: Send email function via REST API on order update trigger.
3.15. Amazon SNS
• Feature/Setting: Publish to Topic — send SMS/email alert to subscribed customer endpoints.
3.16. Google Chat
• Feature/Setting: Webhook request — automated chat notification upon order progress.
3.17. Discord
• Feature/Setting: Webhook message post to user or channel on order milestone.
3.18. PagerDuty
• Feature/Setting: Events API — order issue or delay triggers incident notification.
3.19. Plivo
• Feature/Setting: SMS API — programmatic send of customized SMS updates on status change.
3.20. MessageBird
• Feature/Setting: Conversations API — unify multichannel customer notifications triggered by restaurant’s backend.
3.21. Pusher Beams
• Feature/Setting: Push Notifications API — send mobile app notification for order status changes.
3.22. Intercom
• Feature/Setting: Automated chat messages or email via rules based on order event triggers.
3.23. Freshdesk
• Feature/Setting: Ticket automation/Email API — email or text customer about status linked to open order ticket.
3.24. Viber Business API
• Feature/Setting: Send message endpoint — dispatch order updates via Viber chat bot.
Benefits
4.2. Fast, consistent, and error-free communication.
4.3. Supports omnichannel notification for customer preference.
4.4. Reduces burden on staff to relay updates manually.
4.5. Drives satisfaction, loyalty, and operational transparency.
4.6. Scaleable to multiple sites and thousands of orders per day.
4.7. Facilitates easy opt-outs and message history tracking.