Passenger Experience & CommunicationPurpose
1.2. Provide real-time, personalized engagement to enhance passenger satisfaction and foster brand loyalty.
1.3. Automate reconciliation of loyalty activities with flight data and communications for reward accuracy and regulatory compliance.
1.4. Reduce manual support load and speed up points-related resolution for both passengers and corporate travel partners.
Trigger Conditions
2.2. Points accrued or redeemed in loyalty system.
2.3. Tier change or milestone reached in loyalty program.
2.4. Scheduled account summary or inactivity reminders.
2.5. Special campaign eligibility or targeted offer activation.
2.6. Customer service resolution or manual adjustment.
Platform Variants
3.1. Salesforce
• Feature: Process Builder or Flow with "Loyalty Points Update" object trigger, configure outbound message/API call.
3.2. Microsoft Dynamics 365
• Feature: Power Automate with "Loyalty Activity" entity, automated notification flow via Teams or email API.
3.3. SAP Customer Data Cloud
• Feature: Custom Rules Engine, webhook on loyalty data update, integration to notification module.
3.4. Oracle CX Cloud
• Feature: Journey Orchestrator with loyalty status change event, configure REST connector for notifications.
3.5. Amadeus Loyalty Management
• Feature: Event-based API ("PointsAccrued", "TierChanged"), configure webhooks for real-time updates.
3.6. Sabre Loyalty Suite
• Feature: Sabre Web Services – "Loyalty Transaction Notification" API, email/SMS hook setup.
3.7. Twilio
• Feature: Messaging API for SMS/WhatsApp; trigger on loyalty update for outbound notification, with personalization variables.
3.8. SendGrid
• Feature: Transactional Email API, dynamic templates with points summary and triggers on loyalty activity webhook.
3.9. Mailchimp
• Feature: Triggered emails via "Customer Tag Changed" API, segmenting for tailored campaign on points status.
3.10. HubSpot
• Feature: Workflow triggered by property change in "Loyalty Program Points", automated email and in-app notification via CRM.
3.11. ActiveCampaign
• Feature: Automation builder with webhook trigger for loyalty updates and multi-channel messaging.
3.12. Zendesk
• Feature: Triggers and automations; API call on ticket resolution to update loyalty status and push alerts via Help Center.
3.13. Freshdesk
• Feature: Observer rules triggered by API or manual award/redeem, automated notification to contact.
3.14. Intercom
• Feature: Event-tracking for "loyalty balance changed", push in-app messages or auto-emails to users.
3.15. Google Cloud Functions
• Feature: HTTPS-triggered function listening for "Points Changed" event, sends to notification pipeline.
3.16. AWS Lambda
• Feature: Triggered by loyalty event (from S3, API Gateway, or SNS), programmatically dispatch notification via SES/SNS.
3.17. Azure Logic Apps
• Feature: Schedule or event-driven orchestration; flow for loyalty points event to MS Teams, email, or Service Bus.
3.18. Slack
• Feature: Incoming Webhook for real-time internal alerts to loyalty operations team on customer milestone events.
3.19. Facebook Messenger
• Feature: Send API with loyalty update messages, triggered via event subscription webhook.
3.20. Airship (Urban Airship)
• Feature: Push Notification API, auto-trigger on user attribute change for loyalty program data.
Benefits
4.2. Reduces manual support workload through automated, consistent notifications and status updates.
4.3. Supports targeted, data-driven marketing leveraging real-time customer loyalty insights.
4.4. Increases redemption rates and program participation by alerting members proactively.
4.5. Improves trust by minimizing errors and latency in loyalty operations and communication.
4.6. Ensures scalable, multi-platform delivery across corporate, mobile, and self-service channels.