Passenger Experience & CommunicationPurpose
1.2. Deliver instant notifications for balance changes, promotions, or expiring points, enhancing loyalty and transparency.
1.3. Integrate multiple passenger touchpoints (web, mobile, kiosk, email, SMS, app) to synchronize frequent flyer data and communication.
1.4. Comply with regulatory and privacy requirements in client data flows across all platforms and services.
Trigger Conditions
2.2. Passenger profile update (name/contact/loyalty details).
2.3. Partner airline transaction posting.
2.4. Points redemption or transfer initiated by the passenger.
2.5. Scheduled balance summary batch (e.g., monthly digest).
2.6. Upcoming point expiration dates.
Platform Variants
3.1. Salesforce
• Feature/Setting: Process Builder automation; triggers on contact/loyalty record update, configures “Update Loyalty Status” custom action.
3.2. SAP Customer Data Cloud
• Feature/Setting: Event Hooks and Data Flows; subscribe to profile update or point activity event, call REST API to propagate change.
3.3. AWS Lambda
• Feature/Setting: Configure scheduled and event-driven functions; Lambda triggers on completion events and processes update logic.
3.4. Microsoft Power Automate
• Feature/Setting: Scheduled Flow; set trigger on data change in underlying SQL or Dynamics CRM, configure “Send an Email (V2)”/HTTP to loyalty system.
3.5. Oracle Fusion CX
• Feature/Setting: Workflow Engine; automate on member status/data update, plug direct object update and notification flow actions.
3.6. Twilio
• Feature/Setting: SMS API; triggers on loyalty event, send outbound messages using POST to “Messages” endpoint.
3.7. SendGrid
• Feature/Setting: Marketing Campaigns API; create transactional templates, set up “Single Send” for loyalty notice dispatch.
3.8. Google Cloud Functions
• Feature/Setting: Cloud Pub/Sub trigger on flight completion, run update and notification code.
3.9. Slack
• Feature/Setting: Incoming Webhooks; automated push to #ffp-service channel on major membership change event.
3.10. HubSpot
• Feature/Setting: Workflow Automation; trigger upon contact property update, webhooks tie to loyalty backends.
3.11. Zendesk
• Feature/Setting: Triggers and Automations; when a ticket status is “FFP Update” invoke API call-out to loyalty management system.
3.12. ServiceNow
• Feature/Setting: Flow Designer; build FFP event-driven flows to orchestrate updates and notifications.
3.13. Workato
• Feature/Setting: Recipe; monitor data warehouse for new flights, push updates to FFP and CRM.
3.14. SAP Integration Suite
• Feature/Setting: Integration Flows; detect airline system events, update loyalty partner systems via REST/SOAP.
3.15. Microsoft Dynamics 365
• Feature/Setting: Power Automate Flows; trigger on “Points Earned” event to sync loyalty data.
3.16. Adobe Campaign
• Feature/Setting: Automated workflows; sync CRM events, template loyalty messages for multi-channel notification.
3.17. Intercom
• Feature/Setting: Event-triggered outbound messaging to notify user of loyalty status or balance changes.
3.18. Zoho CRM
• Feature/Setting: Workflow and Custom Functions to trigger on related contact/FFP property update.
3.19. Jira Service Management
• Feature/Setting: Automation rules; when FFP ticket is transitioned, enqueue API sync job.
3.20. Freshdesk
• Feature/Setting: Observer automations; monitor passenger interactions, sync loyalty info via HTTP to partner platforms.
3.21. Monday.com
• Feature/Setting: Automation recipes; trigger on data changes, utilize outgoing webhook to loyalty management solution.
3.22. Mailgun
• Feature/Setting: Automated transactional emails upon FFP account updates, API “messages” endpoint configuration.
Benefits
4.2. Reduces manual intervention and risk of data entry errors.
4.3. Improves passenger retention and loyalty program engagement.
4.4. Enables scalable communications across all preferred channels.
4.5. Supports data compliance, audit, and reporting requirements for aviation authorities.