Purpose
1. Detect and respond to payment failures in real-time, ensuring customers are notified, recovery instructions are sent, and sales opportunities are not lost.
2. Reduce cart abandonment and increase successful transaction recovery rates for adult retail products.
3. Support compliance requirements by tracking failed payments and outreach activities.
4. Provide multi-channel notifications (email, SMS, push, phone) for discrete and effective follow-up with customers.
Trigger Conditions
1. Payment transaction status returns “failed”, “declined”, or “rejected” from the payment gateway or e-commerce platform.
2. Webhook, API, or database event indicating incomplete checkout due to payment issues.
3. Flag from finance or POS system marking payment as unsuccessful.
4. Scheduled check identifies lapsed subscriptions or failed auto-billing attempts.
Platform Variants
1. Stripe
• API: Configure webhooks for `payment_intent.payment_failed` → trigger notification flow with customer details.
2. PayPal
• Feature: IPN (Instant Payment Notification) → set to monitor `FAILED` or `DENIED` events → route to contact sequence.
3. Square
• API Event: Listen for `payment.failed` events via webhook → initiate recovery messaging.
4. Shopify
• Setting: Enable payment failure notifications in admin → configure custom recovery workflow via webhook.
5. WooCommerce
• Plugin/API: Use `woocommerce_order_status_failed` hook → send customer alerts and retry links.
6. BigCommerce
• API: Subscribe to `Order Failed Payment` event → trigger notifications via chosen channel.
7. Magento
• Event Observer: Monitor `sales_order_payment_failed` → invoke downstream notification logic.
8. Recurly
• Webhook: Receive `failed_payment_notification` → email and SMS to user with retry instructions.
9. Chargebee
• Event Webhook: Handle `payment_failed` event → auto-send customizable reminder series.
10. Braintree
• Webhook: Subscribe to `transaction_disbursed` with failed status → integrate with SMS/email module.
11. Twilio SMS
• API: Configure programmatic SMS sending on payment failure using `Messages` API, with dynamic recovery link.
12. SendGrid
• Feature: Trigger transactional email using `Mail Send API` when failure detected, personalized for customer.
13. Amazon SES
• Setting: Automate message dispatch on payment failure trigger via `SendEmail` endpoint.
14. Mailgun
• API: Use `messages` endpoint to deliver notifications upon event detection from POS or gateway.
15. Slack
• Incoming Webhook: Post alert to finance/support channel on payment failures for team action.
16. Zendesk
• Trigger: Create ticket with payment failure data; auto-notify support for custom outreach.
17. Freshdesk
• Automation Rule: Generate ticket and email with pre-filled info for user follow-up.
18. Salesforce
• Process Builder/Flow: Launch workflow on payment status update; automate calls or tasks for recovery.
19. Intercom
• Message Automation: Send in-app or email nudges on failed payments detected via API or webhook.
20. HubSpot
• Workflow: Start sequence on payment failure, via integration or custom webhook, to manage contact and reminders.
21. ActiveCampaign
• Automation: Add contact to recovery email sequence upon payment-failure tag/event via API/webhook.
22. Zapier
• Trigger: Catch webhook for failed payment and relay notifications to any connected channel/service.
Benefits
1. Minimizes revenue loss by rapidly engaging customers after failed payments.
2. Multichannel outreach increases recovery chances and enhances customer experience.
3. Real-time monitoring improves support team responsiveness and reduces manual workload.
4. Scalable for high transaction volumes in sensitive adult retail environments.
5. Retains full event audit trail, supporting regulatory and compliance needs.
Payment and Financial Automation