Posting property updates to social channels with images and details

Purpose

 1.1. Automate sharing of new or updated apartment rental listings, including images, descriptions, and details, to multiple social media and marketing channels for broader reach, faster tenant acquisition, and brand consistency.
 1.2. Ensure every listing update is promptly and accurately published across all chosen platforms, minimizing manual effort for leasing agents and maximizing property visibility in the marketplace.

Trigger Conditions

 2.1. New property listed in agency management system
 2.2. Update to existing property (e.g., price, status, images)
 2.3. Scheduled property promotion date/time reached
 2.4. Approval status changed to “Ready for Promotion”
 2.5. Manual “Publish Now” action by agent

Platform Variants

 3.1. Facebook Pages
  • Feature/Setting: Graph API – `/photos` endpoint to post image and property details as a page update
 3.2. Instagram Business
  • Feature/Setting: Instagram Content Publishing API – `/media` endpoint for image and caption automation
 3.3. Twitter (X)
  • Feature/Setting: v2 Tweet Create endpoint – post property details with image URL
 3.4. LinkedIn Company Pages
  • Feature/Setting: LinkedIn API `/ugcPosts` – share property images and details as company updates
 3.5. Pinterest
  • Feature/Setting: Create Pin API – upload images and descriptions to boards
 3.6. Telegram
  • Feature/Setting: Bot API – `sendPhoto` for property with caption to channel/group
 3.7. WhatsApp Business
  • Feature/Setting: Cloud API – `/messages` with image and text to broadcast lists
 3.8. Slack
  • Feature/Setting: Web API `chat.postMessage` with property info and image attachments
 3.9. Google My Business
  • Feature/Setting: Business Profile API – create posts with media and details
 3.10. YouTube (for property video slideshows)
  • Feature/Setting: Data API `videos.insert` to upload property slideshow videos
 3.11. TikTok
  • Feature/Setting: Content API (where available) – post short property clips or images
 3.12. Reddit
  • Feature/Setting: API `/api/submit` to post to relevant subreddits
 3.13. Tumblr
  • Feature/Setting: API `/v2/blog/{blog-identifier}/post` with media, caption, and tags
 3.14. Buffer
  • Feature/Setting: `updates/create` endpoint to schedule multi-platform posting
 3.15. Hootsuite
  • Feature/Setting: Public API endpoint to create scheduled posts across supported networks
 3.16. Medium
  • Feature/Setting: `/v1/users/{userId}/posts` API for property stories/articles
 3.17. Mailchimp
  • Feature/Setting: Campaigns API – create/update campaign with property content and send
 3.18. Salesforce Marketing Cloud
  • Feature/Setting: REST API – create Social Post or trigger Journey for property update
 3.19. Discord
  • Feature/Setting: Webhook – send post with images and description to channel
 3.20. WordPress
  • Feature/Setting: REST API `/wp-json/wp/v2/posts` for blog updates with images
 3.21. Viber
  • Feature/Setting: Bot Send Message API – share property info and image
 3.22. VKontakte
  • Feature/Setting: API method `wall.post` with attached photo and text

Benefits

 4.1. Centralized and instant multi-channel distribution of property updates
 4.2. Reduced agent workload through full automation of recurring marketing actions
 4.3. Eliminates risk of inconsistent or delayed property information across networks
 4.4. Expands audience reach and engagement through simultaneous, platform-optimized exposure
 4.5. Maintains brand integrity with standardized, templated posts and media across all destinations