Property Listing & MarketingPurpose
1.2. Deliver professional, visually appealing communications featuring fresh property details.
1.3. Segment audiences (interests, location, price range) for hyper-relevant content distribution.
1.4. Ensure timely and consistent outreach without manual effort, enhancing agency visibility and lead engagement.
1.5. Maintain compliance with opt-out/consent rules for bulk communications.
Trigger Conditions
2.2. Scheduled weekly/monthly campaign dispatch window.
2.3. Manual trigger via property manager for special promotions.
2.4. Change in listing status (price drops, availability updates).
Platform Variants
3.1. Mailchimp
• API: POST /campaigns, POST /lists/{list_id}/members
• Feature/Setting: Auto-create campaign from new listing data; auto-segment audience.
3.2. SendGrid
• API: v3 Marketing Campaigns Create & Send, Contacts API
• Feature/Setting: Trigger one-off or recurring campaigns with dynamic property templates.
3.3. HubSpot
• API: Email Automation API, List API
• Feature/Setting: Auto-action workflows; dynamic email population from CRM properties.
3.4. ActiveCampaign
• API: POST /api/3/campaigns, /contacts
• Feature/Setting: Trigger automations based on new records, dynamic content insertion for property tags.
3.5. Salesforce Marketing Cloud
• API: REST API /email/v1/messageDefinitionSends, /contacts/v1/contacts
• Feature/Setting: Scheduled property update emails using data extensions.
3.6. Zoho Campaigns
• API: POST /campaigns, /contacts
• Feature/Setting: Auto-populate contact segments with new listing data merged in.
3.7. Brevo (Sendinblue)
• API: POST /emailCampaigns, /contacts
• Feature/Setting: List synchronization, transactional property alert emails.
3.8. Constant Contact
• API: POST /emails, /contacts
• Feature/Setting: Auto-generate campaign drafts from backend property events.
3.9. Mailjet
• API: /v3/send, /v3/contactslist
• Feature/Setting: Dynamic newsletter templates for property data mapping.
3.10. GetResponse
• API: POST /newsletters, /contacts
• Feature/Setting: List automation using custom property fields.
3.11. Klaviyo
• API: POST /campaigns, /lists
• Feature/Setting: Trigger flows based on new property webhook.
3.12. Moosend
• API: /campaigns, /subscribers
• Feature/Setting: Automated dispatch to matching segments.
3.13. Campaign Monitor
• API: POST /campaigns, /subscribers
• Feature/Setting: List-based recurring campaign applied to property inventory.
3.14. AWeber
• API: POST /accounts/{accountId}/lists, /subscribers
• Feature/Setting: Add or trigger property alerts via scheduled broadcasts.
3.15. Benchmark Email
• API: POST /email, /contacts
• Feature/Setting: Personalized content blocks for property attributes.
3.16. Drip
• API: POST /campaigns, /subscribers
• Feature/Setting: Conditional logic for campaign sending on property triggers.
3.17. MailerLite
• API: POST /campaigns, /subscribers
• Feature/Setting: Auto-add subscribers from CRM feed with new listings.
3.18. Pipedrive (via mail automation)
• API: POST /mailbox, /persons
• Feature/Setting: Auto-mail merger for property record creation.
3.19. SharpSpring
• API: POST /leads, /emails
• Feature/Setting: Automated property update emails using tags/fields.
3.20. Mautic
• API: POST /emails/new, /contacts
• Feature/Setting: Send property-based segment campaigns on listing updates.
Benefits
4.2. Guarantees new listings distributed promptly to all or segmented client groups.
4.3. Improves branding with reliable, always-on marketing.
4.4. Enhances lead nurturing and conversion with personalized property recommendations.
4.5. Ensures compliance and auditability of communications history and preferences.