Educational campaign scheduling and reporting

Purpose

1.1. Deliver timely educational campaigns about animal safety, responsible pet ownership, and local wildlife protection to the public.
1.2. Automate scheduling, multi-channel distribution, and reporting on campaign reach and engagement.
1.3. Target specific neighborhoods or populations following incidents, legislative changes, or seasonality (e.g., rabies alerts, wildlife migration).
1.4. Provide transparent reporting to internal stakeholders and regulatory bodies.

Trigger Conditions

2.1. Scheduled campaign date/time met.
2.2. Incoming incident reports (e.g., animal bite reported) in a defined geographic area.
2.3. Legislative updates requiring public notification.
2.4. Completion of prior outreach cycle.
2.5. Manual trigger by communication officer.

Platform Variants

3.1. Twilio SMS
- Feature/Setting: Programmable SMS API; configure to send batch alerts to resident lists.
3.2. SendGrid
- Feature/Setting: Marketing Campaigns API; create and schedule template-based outreach emails.
3.3. Facebook for Business
- Feature/Setting: Graph API—/me/messages; post scheduled educational content to city page followers.
3.4. Mailchimp
- Feature/Setting: Campaign Scheduler; upload segmented lists and schedule recurring campaigns.
3.5. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder; automate multi-channel outreach based on audience triggers.
3.6. Google Calendar API
- Feature/Setting: Create Events endpoint; schedule internal reminders for campaign reviews.
3.7. Slack
- Feature/Setting: Incoming Webhooks; post scheduled outreach results to admin channels.
3.8. Microsoft Teams
- Feature/Setting: Teams Messaging API; automatically notify outreach teams of campaign launches.
3.9. Zoom
- Feature/Setting: Webinar Scheduling API; auto-arrange public Q&A sessions related to campaigns.
3.10. SurveyMonkey
- Feature/Setting: Webhooks; trigger post-campaign surveys to participants.
3.11. Airtable
- Feature/Setting: Automation triggers; update campaign analytics records on completion.
3.12. Google Sheets
- Feature/Setting: Apps Script Triggers; log campaign send and engagement metrics automatically.
3.13. Instagram Graph API
- Feature/Setting: Scheduled Media Publishing; auto-post educational banners to local followers.
3.14. YouTube Data API
- Feature/Setting: Insert Video endpoint; publish campaign video content at pre-set times.
3.15. Hootsuite
- Feature/Setting: Bulk Scheduler; configure multi-network post distribution calendar.
3.16. HubSpot
- Feature/Setting: Marketing Email API; auto-personalize notifications for segmented contacts.
3.17. Constant Contact
- Feature/Setting: Email Campaign API; configure batch educational bulletins and set triggers.
3.18. Reddit API
- Feature/Setting: /api/submit; create timed informational posts in neighborhood subreddits.
3.19. Eventbrite
- Feature/Setting: Event Creation API; schedule educational events with automated invitations.
3.20. Zendesk
- Feature/Setting: Triggers and Automations; auto-notify support team on campaign feedback or inquiries.
3.21. WhatsApp Business API
- Feature/Setting: Message Templates; distribute approved campaign notifications to opt-in users.
3.22. Sprout Social
- Feature/Setting: Publishing tools; set up campaign launch and performance tracking across networks.

Benefits

4.1. Maximizes public awareness with minimal manual oversight.
4.2. Ensures timely, targeted distribution across numerous communication channels.
4.3. Enables transparent, data-driven reporting for compliance and performance review.
4.4. Frees personnel from repetitive outreach tasks, focusing human effort on critical response.
4.5. Supports cross-team and cross-agency information sharing and campaign coordination.