Purpose
1.2. Ensure timely dissemination of information to residents on event dates, featured animals, and community resources using multi-channel communication.
Trigger Conditions
2.2. Addition or update of an event in the animal adoption calendar
2.3. Arrival of a new animal available for adoption
2.4. Manual trigger by outreach coordinator during emergencies or special events
Platform Variants (with function/API details)
3.1. Gmail API
• Feature: Send scheduled emails; configure `users.messages.send` with `scheduledTime`
3.2. Microsoft Outlook Graph API
• Feature: Automated event-based emails; configure `/me/sendMail` with send time
3.3. Mailchimp
• Feature: Scheduled campaign; use "Campaigns" API with send parameters
3.4. SendGrid
• Feature: Email automation with scheduler using `Marketing Campaigns` API
3.5. ActiveCampaign
• Feature: “Automations” for timed campaign; use “Start on date/time” trigger
3.6. Constant Contact
• Feature: Create `email campaign` via API; set `scheduled_date` field
3.7. Twilio SendGrid
• Feature: Scheduled transactional emails using `mail/send` API
3.8. Slack
• Feature: Scheduled message using `chat.scheduleMessage` API
3.9. Twitter/X API
• Feature: Schedule tweet via “scheduled_tweets” endpoint
3.10. Facebook Graph API
• Feature: Schedule page post using `/page-id/feed` with `scheduled_publish_time`
3.11. LinkedIn Marketing API
• Feature: Share scheduled organization post using `shares` endpoint with set time
3.12. Buffer
• Feature: Scheduled multi-network posts via Buffer API POST `/updates/create`
3.13. Hootsuite
• Feature: Auto-schedule social posts using Platform API between dates
3.14. Instagram Graph API
• Feature: Schedule post using `content_publishing_limit` and `/media_publish`
3.15. Zoho Campaigns
• Feature: Scheduled email campaign via Campaigns API “create-campaign”
3.16. Salesforce Marketing Cloud
• Feature: Schedule emails via “Triggered Send Definitions”
3.17. HubSpot
• Feature: Email scheduling via Marketing Email API “campaigns”
3.18. Sprout Social
• Feature: Compose and schedule posts via API schedule parameter
3.19. Google Calendar
• Feature: Auto-create calendar event reminders via `events.insert` API
3.20. Microsoft Teams
• Feature: Schedule channel messages via `scheduleMessage` endpoint
Benefits
4.2. Improved attendance and awareness of events
4.3. Multi-channel, unified outreach for broader audience reach
4.4. Reduced risk of human error and missed communications
4.5. Enhanced transparency and public trust through regular updates