Automated tracking of marketing campaign ROI

Purpose

1.1. Provide automated, real-time tracking of marketing campaign performance across email, ads, social, and search to determine ROI specific to air duct cleaning services.
1.2. Aggregate lead sources, costs, conversions, and resulting revenue for holistic campaign evaluation.
1.3. Enable continuous campaign optimization by surfacing underperforming or high-ROI channels for prompt decision-making.
1.4. Reduce manual effort in collating disparate analytics data by centralizing all KPIs into a single dashboard.

Trigger Conditions

2.1. New marketing campaign launched or modified in ad/email/social platforms.
2.2. New lead or conversion recorded in CRM or booking tool.
2.3. Weekly (or configurable) schedule to collect and aggregate performance metrics.
2.4. Receipt of campaign spend, impression, or engagement updates via partner APIs.

Platform Variants

3.1 Google Ads
- Feature/Setting: Use "Reports API" to fetch campaign spend, clicks, and conversions; configure by adding Google Ads OAuth and specifying the customer account ID.
3.2 Facebook Ads
- Feature/Setting: Use "Marketing API / Insights" with Ad Account token to extract ad performance metrics.
3.3 Instagram Insights
- Feature/Setting: "Graph API/Insights" endpoint, authenticated with app business access, for post & ad engagement stats.
3.4 Mailchimp
- Feature/Setting: "Reports API" for retrieving campaign open, click, bounce, and unsubscribe rates.
3.5 HubSpot
- Feature/Setting: "Analytics API" for tracking campaign-attributed leads and revenue.
3.6 Salesforce
- Feature/Setting: "Marketing Campaigns Object" with SOQL search for opportunities linked to campaigns.
3.7 ActiveCampaign
- Feature/Setting: "Reports API" endpoint for campaign performance and contact attribution; API key needed.
3.8 Microsoft Ads
- Feature/Setting: "Reporting API" configured for specific PPC accounts for hourly/daily insights.
3.9 LinkedIn Ads
- Feature/Setting: "Reporting API" for account-level performance; use OAuth for ad account access.
3.10 Google Analytics
- Feature/Setting: "Data API" or "Reporting API" for campaign traffic source and goal conversion data.
3.11 Zoho CRM
- Feature/Setting: "Campaigns API" to pull campaign source for each converted lead.
3.12 Twitter Ads
- Feature/Setting: "Ads API/Analytics" to pull campaign spend, impressions, conversions; bearer token auth.
3.13 Pipedrive
- Feature/Setting: "Deals API" + custom fields for marketing source tracking; API token required.
3.14 Klaviyo
- Feature/Setting: "Campaign Analytics API" for email marketing KPIs and ROI metrics.
3.15 Constant Contact
- Feature/Setting: "Reporting API" for automated extract of send, open, and engagement metrics.
3.16 Shopify
- Feature/Setting: "Orders API" + UTM parameter parsing to attribute sales to ad/email campaigns.
3.17 CallRail
- Feature/Setting: "Calls API" using tracking numbers to attribute phone call leads to campaigns.
3.18 Google Sheets
- Feature/Setting: "Sheets API" for aggregating all imported campaign data into a unified dashboard.
3.19 QuickBooks
- Feature/Setting: "Transactions API" to import campaign-related spend for ROI calculations.
3.20 Xero
- Feature/Setting: "Accounting API" to tag and retrieve marketing spend for profitability analysis.
3.21 Semrush
- Feature/Setting: "Analytics API" for measuring SEO or PPC campaign performance metrics by project.
3.22 Stripe
- Feature/Setting: "Events API" to reconcile payments and attribute them to marketing efforts using metadata.

Benefits

4.1. Eliminates manual cross-platform campaign performance data entry.
4.2. Delivers precise, up-to-date ROI calculations with automated multi-source data aggregation.
4.3. Equips air duct cleaning businesses to reinvest in effective channels and optimize budget.
4.4. Supports strategic reporting and quick detection of ineffective campaigns for corrective action.