Reporting & AnalyticsPurpose
1.2. Aggregate omnichannel marketing metrics (impressions, leads, conversions, spend) from ad platforms, social media, CRM, and web analytics into unified visual reports.
1.3. Enable campaign ROI calculation, channel performance benchmarking, customer journey tracking, and dealer-level performance visibility.
1.4. Facilitate proactive alerting for campaign anomalies, budget overruns, and lead surges directly to dealer management.
1.5. Equip marketing, sales, and exec teams with self-serve dashboard access and scheduled summary digests for strategic steering.
Trigger Conditions
2.2. Real-time event triggers (new campaign, ad spend threshold, lead qualification, traffic spike).
2.3. Manual trigger by authorized dealer staff for ad-hoc dashboard refresh.
2.4. API/webhook signal from external marketing or CRM systems on significant event or data write.
Platform Variants
• Feature/Setting: Reporting API v4 — connect to pull sessions, sources, goal completions.
• Sample: Configure with View ID, desired dimensions/metrics, and service account credentials.
3.2. Meta Ads (Facebook/Instagram)
• Feature/Setting: Marketing API ‘Ad Insights’ endpoint — retrieve impressions, spend, CTR.
• Sample: Set up API key, Ad Account ID, and fields breakdown.
3.3. Google Ads
• Feature/Setting: Google Ads API — fetch campaign, ad group, and keyword-level metrics.
• Sample: Integrate with OAuth, select Customer ID, reporting frequency.
3.4. Salesforce
• Feature/Setting: Analytics API — extract lead source performance, opportunities by campaign.
• Sample: Use Connected App, specify SOQL query, configure refresh schedule.
3.5. HubSpot
• Feature/Setting: Marketing Email/Contacts API — fetch email opens, new contacts, campaign stats.
• Sample: API key, marketing event filters, time window.
3.6. LinkedIn Ads
• Feature/Setting: Ad Analytics API — pull clicks, impressions, leads from campaigns.
• Sample: Configure with OAuth, LinkedIn Ad Account, date range.
3.7. Tableau
• Feature/Setting: REST API — programmatically refresh published dashboard datasets.
• Sample: Auth token, workbook/project IDs, schedule trigger.
3.8. Looker Studio (Google Data Studio)
• Feature/Setting: Data Source API — automate data source update/refresh.
• Sample: Link Google service, define update trigger, user permissions.
3.9. Microsoft Power BI
• Feature/Setting: Push Datasets API — send marketing data to dashboards in real-time.
• Sample: Workspace ID, Dataset ID, authentication header, update schema.
3.10. Klipfolio
• Feature/Setting: Data Connector API — automate external data pulls for visualizations.
• Sample: Data source URL, API key, timing interval setup.
3.11. Supermetrics
• Feature/Setting: Supermetrics API — aggregate multi-channel data from supported ad platforms.
• Sample: Connect desired accounts, define query, schedule extraction.
3.12. Zoho CRM
• Feature/Setting: Analytics API — query leads, campaigns, and conversion performance.
• Sample: Use automation key, define custom module filters, auto-refresh.
3.13. SEMrush
• Feature/Setting: Analytics API — collect organic/paid traffic, competition stats.
• Sample: API key, project/campaign ID, select report endpoints.
3.14. CallRail
• Feature/Setting: API — pipeline call tracking, source attribution, conversions.
• Sample: Account token, reporting period, event mapping.
3.15. Mailchimp
• Feature/Setting: Campaign Reports API — automate email metric ingestion.
• Sample: List ID, Campaign ID, reporting window, OAuth setup.
3.16. Shopify
• Feature/Setting: Admin API — pull web shop conversion and visitor source data.
• Sample: Store access token, select marketing reports, sync cadence.
3.17. Sprout Social
• Feature/Setting: Engagement Analytics API — automate social post interaction metrics.
• Sample: Social profile binding, metrics selection, API secret.
3.18. Domo
• Feature/Setting: Data API — feed real-time metrics into dashboard cards.
• Sample: OAuth token, dataset schema, update event.
3.19. Qlik Sense
• Feature/Setting: REST Connector — schedule marketing dataset refresh.
• Sample: Server URL, authentication type, query config.
3.20. Slack
• Feature/Setting: Incoming Webhooks — instant dashboard alerts/pings for anomalies.
• Sample: Channel webhook URL, alert payload, dealer recipients.
Benefits
4.2. Enables proactive tactical shifts by detecting performance spikes or dips in near real-time.
4.3. Frees up marketing and analytics teams from tedious manual data wrangling.
4.4. Enhances luxury brand reputation by surfacing actionable results for stakeholders instantly.
4.5. Drives higher campaign ROI through precision analysis and agile response.