Email and campaign open/click analytics

Purpose

1.1 Enable automatic tracking, aggregation, and visualization of email marketing and campaign interactions (opens, clicks) tailored for commercial photographers to measure audience engagement and campaign ROI.
1.2 Facilitate data-driven decisions in advertising photography by providing real-time, segmented analytics across various email and campaign platforms.
1.3 Collect granular behavioral data for client reporting, optimize content strategies, and enhance targeting precision for professional service providers in media.

Trigger Conditions

2.1 Receipt of delivery event (email sent, delivered, bounced, or deferred).
2.2 Email opening detected via tracking pixel or read receipt.
2.3 Link click detected in campaign.
2.4 New campaign completion or scheduled analytics report interval.
2.5 API push from email service indicating interaction.

Platform Variants

3.1 Mailchimp
• Feature: Campaign Reports API – List campaign open/click stats, set up Webhooks for interaction events.
3.2 SendGrid
• Feature: Event Webhook – Configure event notification for open, click, delivery, bounce; use /mail/send endpoint.
3.3 HubSpot
• Feature: Email Events API – Fetch email event stats (opens, clicks); configure workflows for periodic analytics extraction.
3.4 ActiveCampaign
• Setting: Automation triggers based on opens/clicks, GET /api/3/campaigns/{id}/report
3.5 Constant Contact
• Feature: Reporting API – retrieve open/click metrics, campaign activity endpoint
3.6 Campaign Monitor
• Function: Webhooks for subscriber activity, GET /campaigns/{campaignid}/summary
3.7 GetResponse
• Feature: API v3 – Get campaign statistics for opens/clicks; setup automations based on user interaction
3.8 Klaviyo
• Endpoint: Metrics API – fetch analytics for 'Opened Email' and 'Clicked Email' events
3.9 Zoho Campaigns
• Feature: Campaign Reports endpoint – pull open/click stats, use Webhooks for real-time updates
3.10 Mailjet
• Feature: Event API – track open/click of emails, GET /eventcallbackurl
3.11 Brevo (formerly Sendinblue)
• Feature: API v3 – get email stats; Webhooks for open and click events
3.12 Salesforce Marketing Cloud
• Function: REST API / Interaction Events – pull report for email analytics, use triggered send events
3.13 Marketo
• Endpoint: REST API / Email Activities – query for open/click response for campaigns
3.14 Emma
• Feature: API – Retrieve response data per message, setup direct event notification
3.15 Drip
• Feature: Webhooks – subscribe to 'email open' and 'email click' actions; List all campaign events API
3.16 Moosend
• Endpoint: Track campaign member actions via API; retrieve summary metrics
3.17 AWeber
• Feature: Campaign Stats endpoint – fetch broadcast engagement, set up event notifications
3.18 Omnisend
• Feature: Events API – pulls activity logs for opens/clicks; automation triggers on user interaction
3.19 Benchmark Email
• Feature: Report API – request open/click statistics, set up campaign action webhooks
3.20 Pardot (Salesforce)
• Endpoint: Visitor Activity API – track email open/link click, retrieve summary reports
3.21 MailerLite
• Feature: API v2 – get subscriber interaction, register for event notifications
3.22 SharpSpring
• Endpoint: Email Analytics API – fetch open/click details, create scheduled reports

Benefits

4.1 Rapid and accurate reporting, reducing manual log checks.
4.2 Centralized, real-time campaign analytics from diverse platforms.
4.3 Enhanced, actionable insights for improving campaign design and timing.
4.4 Improved client transparency with instant access to campaign metrics.
4.5 Data-driven optimization for higher return on advertising spend.
4.6 Consistent integration with CRM and analytics dashboards.
4.7 Scalable reporting as business and platforms grow.