Social media engagement analytics summary

Purpose

1.1. Continuously collect, aggregate, and summarize social media engagement metrics (likes, shares, comments, reach, impressions, follower growth, hashtags, click-through rates, post frequency) for advertising photographers.
1.2. Report actionable insights for campaign performance, audience interaction, content trends, and optimal posting times.
1.3. Deliver automated summaries as dashboards or scheduled reports for review and strategy refinement in targeted advertising photography campaigns.

Trigger Conditions

2.1. New post published on tracked social channels.
2.2. Scheduled time of day or week (e.g., every Monday at 8am).
2.3. Detection of campaign hashtag in social feed.
2.4. Engagement metric crosses predefined threshold (e.g., >1,000 likes or >100 shares).
2.5. Manual initiation from reporting dashboard.

Platform Variants

3.1. Facebook (Meta)
• Graph API: /{page-id}/insights for post/page analytics; configure access tokens and metric fields.
3.2. Instagram
• Instagram Graph API: /{ig-user-id}/insights for engagement stats; configure authentication and desired metrics (impressions, likes, saves, reach).
3.3. Twitter (X)
• Twitter API v2: /tweets, /users/:id/tweets; configure Bearer Token and metric expansions (public_metrics, non_public_metrics).
3.4. LinkedIn
• LinkedIn Marketing API: /organizationalEntityShareStatistics; configure client credentials and company page ID.
3.5. Pinterest
• Pinterest API: /v5/ads/analytics or /v5/pins/analytics; configure ad account or board ID and metrics filter.
3.6. YouTube
• YouTube Analytics API: reports.query for channel/video metrics; configure OAuth2 and metric dimensions (views, likes, comments).
3.7. TikTok
• TikTok for Developers API: /data/external/basic/analytics; set up app credentials, profile, and video IDs.
3.8. Reddit
• Reddit API: /api/v1/me/karma, /r/{subreddit}/about; set up OAuth tokens and subreddit parameter.
3.9. Buffer
• Buffer API: GET /updates/{update_id}/sent_stats for engagement details; configure Buffer access token and account ID.
3.10. Hootsuite
• Hootsuite Analytics Export API: /v1/analytics/exports; configure API key and export type.
3.11. Sprout Social
• Sprout Social API: GET /reports/reports-engagement; configure token and profile scope.
3.12. Sprinklr
• Sprinklr Reporting API: /api/v2/reports; set up API key and specify desired report template.
3.13. Socialbakers (Emplifi)
• Emplifi API: /api/analytics/profiles/metrics; configure bearer token and select metric group.
3.14. Salesforce Marketing Cloud
• REST API: /data/v1/engagement/; set up client ID, secret, and asset identifiers.
3.15. HubSpot
• Social API: GET /social/v1/reports for engagement data; configure HubSpot key and network selection.
3.16. Google Analytics
• Reporting API v4: reports.batchGet for click-throughs and session origin; supply property and view ID.
3.17. Klipfolio
• Klipfolio API: GET /datasources, /klips; configure access token and social media source.
3.18. Zoho Social
• Zoho Social API: /social/v1/stats; configure OAuth and profile selection.
3.19. Tableau
• Tableau REST API: /api/{version}/sites/{siteId}/views/{viewId}/data; connect dashboard to prebuilt social analytics view.
3.20. Power BI
• Power BI REST API: /datasets/{dataset_id}/refreshes; link social reporting dataset for automated slide generation.
3.21. Slack
• Incoming Webhook or Slack API chat.postMessage; post summary into designated channel; configure webhook URL or token.
3.22. Microsoft Teams
• Graph API: /teams/{team-id}/channels/{channel-id}/messages; send engagement update message; configure Azure credentials.

Benefits

4.1. Reduces manual reporting time for advertising photographers.
4.2. Enables immediate insight into campaign impact.
4.3. Provides trend detection and performance benchmarks.
4.4. Drives quick, informed content and advertising decisions.
4.5. Supplies clients with professional, data-driven updates automatically.